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Senior Specialist, Paid Social
Cincinnati, OH
Updated 2020-05-01

Empower is seeking a skilled Senior Social Media Specialist with 5-7 years’ experience in paid social media. The Senior Specialist will focus on multi-faceted planning and execution of paid social campaigns across major social platforms including Facebook, Instagram, Twitter, Pinterest and Snapchat. The Senior Specialist will provide strategic guidance across paid, earned and owned social media and work directly with the client on planning, execution and reporting.


KEY RESPONSIBILITIES:

  • Strategize, plan and execute multiple social campaigns, ongoing optimizations and campaign reporting
  • Analyze the performance of campaigns through measurement studies and attribution to identify strategic opportunities while also demonstrating a willingness to bring new ideas, approaches and tests to the client
  • Stays ahead of relevant social trends while keeping the client informed
  • Gain a firm understanding of the client’s entire product offering and confidentaly recommends social strategies that meet client’s business goals
  • Oversee social media budgets, pacing and monthly billing reconciliation
  • Being curious and taking iniative to bring the best solutions forward

Qualification & Experience:

  • Bachelor’s degree preferably in marketing, advertising or communications
  • Minimum of 5-7 years of experience managing social media campaigns along with a solid understanding of paid, earned and owned media; agency experience preferable
  • 1-2 years of oversight, management or mentoring experience is preferred
  • Experience in an agency environment is preferred.
  • Experience with third party social platforms, such as Sprinklr and 4C a plus
  • Proven ability to present ideas with confidence to senior leadership
  • Self-starter and willing to continually and proactively follow up with internal teams and the client
  • Must be able to handle multiple, competing priorities while meeting deadlines, managing risk, and troubleshooting problems
  • Strong verbal and written communication skills; effective presentation skills
  • Proven success in a fast-paced environment with a “roll-up-your-sleeves” attitude
  • Acute attention to detail and superb time/task management skills


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