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Social Specialist
Chicago, IL
Updated 2020-10-15

The Social Specialist role is where all the fun happens. You are a creative person who solves problems with numbers and ingenuity. You strive to learn more each day while making sure the team tasks are executed. 


Empower is looking for a creative analytically minded, Paid Social Media Specialist for our Paid Social team. This person will focus on social media planning and execution on large-scale and multi-faceted campaigns. This position has a focus on paid social planning and activation across all major social platforms. Prior hands on experience in paid social is a must. The Paid Social Media Specialist will also need to demonstrate an ability to help create and execute tactical plans that align with the client's strategic plans.

 

Key Responsibilities: 

  • Execute paid social media strategies, follow up with manages and planning teams to discuss client feedback, propose new strategies, optimizations and report on overall paid social campaigns
  • Manage paid social media budget, pacing and monthly billing reconciliation 
  • Setup and implement paid social workflow with little oversight
  • Analyze performance data, identifying strategic opportunities with the ability to communicate internally and externally these findings
  • Manage relationships with vendors and other partners on behalf of the team
  • Understands social platforms and knows what resources can provide answers to questions

Requirements


Experience & Skills:

  • 1-3 year experience in Paid Social Media Marketing 
  • Must be proactive with the ability to keep track of important dates and deliverables
  • Must take initiative to find answers and be curious 
  • Strong written and verbal communication skills is critical 
  • Should have working knowledge of digital media planning and buying
  • Must be able to handle multiple, competing priorities while meeting deadlines, managing risk, and troubleshooting problems
  • Experience with social audience development 1P and 3P
  • Working knowledge:

Microsoft Office, particularly Excel and PowerPoint

Kenshoo

4C

Google Analytics 

Facebook Business Manager

Twitter Ads


Education & Experience Requirements

  • Bachelor's degree 
  • Minimum of 1-3 years’ social media experience (agency experience a +) 
  • Certifications in at least 1 platform

Qualifications: 

  • Superior listening skills and creative problem-solving skills
  • Strong verbal and written communication skills; effective presentation skills
  • Proven success in a fast-paced environment with a “roll-up-your-sleeves” attitude 
  • Knowledge of and experience with paid social media
  • Acute attention to detail and superb time/ task management skills




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