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Senior Search Specialist
Cincinnati, OH
Updated 2020-10-29

Empower’s Search Practice has an immediate opening for a Sr. Search Specialist. This position can be based in either Cincinnati or Chicago. Working as part of Empower’s Search Practice, this role will be responsible for the expert strategy, day to day management, execution and relationship management of Google, Bing and Amazon Advertising programs. The Sr. Search Specialist will be someone with deep understanding of Paid Search best practices and principals to achieve sales growth and trust with our clients. We are looking for someone who enjoys working with our team of Specialists to come up with hypotheses and testing them out, has an innate comfort in mathematics, and is an avid learner, able to synthesize outside information or ideas and apply them to client campaigns.


Responsibilities:

  • Work from Campaign Briefs to help develop plan recommendations, including:
  • Developing an understanding of the product/service being promoted within the brief
  • Generating paid search campaigns including keyword builds, ad group development, and ad copy
  • Works closely with Specialists recommending search engines, partners and platforms to use based on KPIs
  • Flawlessly setup and activate approved campaigns in technology platforms such as Google Ads, (includes GDN and YouTube), Bing Ads (includes Microsoft Audience Network), and Amazon Ads
  • Work with multiple internal teams including digital media planners, analytics, and client teams
  • Work closely with Specialists to relentlessly tests new and different ways to improve campaign performance against objective
  • Use analytical data to create forecasting, reports, and insights to share widely across the team
  • Assist in pulling reports that help illuminate optimization/performance highlights or develop a better understanding of keywords or products that drive performance
  • Participate in internal team meetings on key topics or with important media/technology partners
  • Embrace new opportunities to learn more about or test new automated buying approaches, platforms, technologies
  • Stays up-to-date on industry knowledge and shares knowledge regularly with the team
  • Works closely with and Mentors members on the team across multiple accounts to provide support in campaign management

Qualifications/Education/Experience:

  • Experience with Search Engines Platforms (Amazon, Google, Yahoo, Bing), required
  • Experience with Google Analytics a plus
  • 5+ years of experience preferred
  • Passionate for digital marketing, search, display, social, etc.
  • Bachelor’s degree or higher
  • Experience in a professional capacity that leans heavily on the regular use of testing and numerical tracking to improve results
  • Proficient with Microsoft Office, particularly Outlook and Excel
  • Skills, Knowledge and Abilities:
  • Self-motivated, entrepreneurial
  • Extremely organized, adept note taker
  • Ability to multi-task and manage time appropriately and efficiently
  • Strong work ethic, able to demonstrate appropriate urgency in client-facing role
  • Proven ability to handle multiple assignments in high-pressure environments
  • Ability to maintain a positive, calm attitude in a sometimes-challenging and often fast-paced working environment
  • Communicates effectively with many different personality types
  • Proven ability to think through testing objectives, develop tests, track performance, and understand when enough data has been collected to make a determination


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