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Search Specialist
Chicago, IL
Updated 2020-10-29

Empower’s Search Practice has an immediate opening for a Search Specialist. This position can be based in either Cincinnati or Chicago. Working as part of Empower’s Search practice, this Specialist will be responsible for aiding in the executing, optimizing, and reporting of ad campaigns within Google, Bing, and Amazon. The Search Specialist embraces change, enjoys working with our team of Specialists to come up with hypotheses and testing them out, has an innate comfort in mathematics, and is an avid learner, able to synthesize outside information or ideas and apply them to client campaigns.



Responsibilities:


Work from Campaign Briefs to help develop Search recommendations, including:

  • Developing an understanding of the product/service being promoted within the brief
  • Generating paid search campaigns including keyword builds, ad group development, and ad copy
  • Investigating potential audience & contextual fits within Search
  • Works closely with Specialists recommending search engines, partners and platforms to use based on KPIs
  • Flawlessly setup and activate approved campaigns within Google Ads, Bing Ads, and Amazon Advertising platforms
  • Works with multiple internal teams including digital media planners, analytics, and client teams
  • Works closely with our team of Specialists to relentlessly tests new and different ways to improve campaign performance against objective
  • Methodically track test scenarios, optimizations, record learnings, and share widely across the team
  • Assist in pulling reports that help illuminate optimization/performance highlights or develop a better understanding of keywords, audiences/environments that drive performance
  • Participate in internal team meetings on key topics or with important media/technology partners
  • Embrace new opportunities to learn more about or test new automated buying approaches, platforms, technologies
  • Stays up to date on industry knowledge and shares knowledge regularly with the team

Qualifications/Education/Experience:

  • 2yrs+ Experience with Search Engines Platforms (Amazon, Google, Yahoo, Bing), required
  • Experience with Google Analytics a plus
  • Passionate for digital marketing, search, display, social, etc.
  • Bachelor’s degree or higher
  • Experience in a professional capacity that leans heavily on the regular use of testing and numerical tracking to improve results
  • Proficient with Microsoft Office, particularly Outlook and Excel

Skills, Knowledge and Abilities:

  • Self-motivated, entrepreneurial
  • Extremely organized, adept note taker
  • Ability to multi-task and manage time appropriately and efficiently
  • Strong work ethic, able to demonstrate appropriate urgency in client-facing role
  • Proven ability to handle multiple assignments in high-pressure environments
  • Ability to maintain a positive, calm attitude in a sometimes-challenging and often fast-paced working environment
  • Communicates effectively with many different personality types
  • Proven ability to think through testing objectives, develop tests, track performance, and understand when enough data has been collected to make a determination


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