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Senior Media Planner
Chicago, IL
Updated 2020-11-10

The Sr. Media Planner brings Creative Media to life by building, presenting, and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). The Sr. Media Planner supports a Media Planning Director across a range of upstream planning activities all the way through writing buy specs and checking buys to planning for optimizations while in-flight. They collaborate with a core team that also includes Account, PM, Analytics, Creative, and Strategy. This person is responsible for bringing holistic, innovative, and creative thinking to our work.


Responsibilities

  • Assist in crafting Brief and working against the framework established within the Brief
  • Partner with Analytics for audience, category, and competitive insights and measurement approach
  • Communicate thoroughly with buyers to build strong, creative, innovative, and high-performing plans for clients
  • Assist in building recommendations to senior internal teams and clients
  • Outline POVs against existing client campaign objectives
  • Work through day-to-day plan revisions and maintenance
  • Translate plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and double checking buys against those specs
  • Actively engage in optimizations, testing, and key reporting initiatives
  • Present tactical plans both internally and externally
  • Merchandise the agency through quality assurance and enthusiasm for our work
  • Works closely with and mentors’ entry level associates to provide support and guidance

Qualifications, Education & Experience

  • 4+ years agency experience in media buying or planning role
  • Direct experience with planning tools like Nielsen, SQAD, comScore, MRI, Scarborough, MediaTools, and or Lumina
  • Proficiency in Excel and PowerPoint
  • Strong communication and presentation skills, with previous experience working directly with clients



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