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Associate Director, Media Planning
Atlanta, GA
Updated 2021-03-03

The Associate Director, Media Planning brings Creative Media to life by designing, presenting and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). Working “full stream” (up and down), the Associate Director is an always-on role that is part of all-important client activity. They collaborate with a core team that also includes Account, PM, Analytics, Creative, and Strategy. The Associate Director is responsible for bringing holistic, innovative, and creative thinking to our work. 


  • Co-develop brief with Account and Strategy, kicking off and leading Activation team to write data-driven, innovative, and creative media recommendations 
  • Partner with Analytics Lead for plan framework and measurement approach 
  • Present recommendations to clients, including senior clients 
  • Lead internal teams through activation of approved recommendations through close partnership with internal Project Management team 
  • Actively engage in optimizations, testing, and key reporting initiatives 
  • Build and maintain client flowcharts 
  • Merchandise the agency through quality assurance and enthusiasm for our work 
  • Author cross-channel POVs for clients and for the agency 
  • Travel up to 20% 


  • 8+ years agency experience in media or planning role 
  • Unwavering client and team strength, with natural ability to build widely felt trust and rapport 
  • Tireless and impeccable communication with internal and external teams, driving for big picture comprehension and clarity of roles and tasks across all team members 
  • Excellent listening and critical thinking skills to understand diverging opinions and ideas from SMEs, ultimately making the right call for a client 
  • Consumer empathy that translates into highly engaging and high performing work when deployed in market 
  • Proven ability to spot the need to pull in other team members for help and for depth, with the humility to act on it and share the spotlight appropriately 
  • Ability to inspire, deliver, nurture, and celebrate innovation and creativity 
  • Celebrating success widely and giving needed feedback to individuals directly, diplomatically, and decisively 

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