The Digital Media Specialist is fascinated by the digital ecosystem. They approach their work with enthusiasm and a desire to help their team and to grow professionally. The Digital Media Specialist knows the terminology, tools, and partnerships to leverage in order to create successful digital media plans across a variety of clients. Digital Media Specialists have experience to lean on, which gives them confidence in client communications and as challenging situations arise. They have a background that includes planning, buying, and campaign stewardship across publishers, ad networks, DSPs, and social media, as well as a working knowledge of the programmatic buying space.

Responsibilities

• Building an understanding of a brand’s customers and competitors
• Developing consideration sets for advertising opportunities
• Writing RFPs and overseeing the RFP process
• Using the Empower Scorecard to evaluate submitted proposals
• Putting together plan recommendations, presenting to account teams and clients
• Overseeing the execution of approved advertising campaigns; including working with Ad Ops and Media Associates on flawless budgeting, billing, trafficking, creative QA, and campaign launch
• Stewarding digital media campaigns, including optimizations and troubleshooting
• Leading regular reporting on digital media campaign effectiveness, including finding key insights and merchandising plan successes as they relate back to the campaign objectives

Skills, Knowledge and Abilities

• Sharp attention to detail
• Organized, thoughtful approach to prioritizing work and completing tasks
• Strong work ethic
• Equal willingness to learn and to teach
• Innate curiosity and passion for technology
• Analytical approach with the ability to think creatively
• High degree of initiative
• Customer service mindset
• Strong relationships with media partners
• Superior listening and creative problem resolution skills
• Well-developed written and verbal communication skills

Digital Media Tools

• comScore, Nielsen
• Google Analytics, Google Tag Manager
• Doubleclick Campaign Manager (DCM), Flashtalking, or equivalent ad server

Qualifications/Education/Experience

• Bachelor’s degree
• 2-5 years digital media planning/buying experience (title and salary commensurate to experience)
• Working familiarity with ad servers (DFA, PointRoll, FlashTalking)
• Working familiarity with media accounting systems (MediaOcean, Prisma)
• Experienced at creating, passing, and overseeing successful implementation of tracking pixels
• Proficient with Microsoft Office, particularly Excel