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Senior Search Specialist
Cincinnati, OH
Updated 2021-03-11

The ideal candidate will have a 2+ year background in paid search. As part of Empower’s Search Practice, this role will be responsible for the assisting in strategy, day to day management, execution of Google, Bing and Amazon Advertising programs. The Sr. Specialist will be someone with an understanding of all Search Engine Management (Paid Search and Shopping) best practices and principals to achieve sales growth and trust with our clients. We are looking for someone who enjoys producing hypotheses and testing them out, has an innate comfort in mathematics, and is an avid learner. This person is able to synthesize outside information or ideas and apply them to client campaigns. This position will be based in either Cincinnati, Chicago or LA. 



Responsibilities: 

  • Help develop marketing recommendations, including: 
  • Develop an understanding of the product/service being marketed by clients 
  • Build paid search campaigns including keyword builds, ad group development and ad copy 
  • Recommending search engines, partners and platforms to use based on KPIs 
  • Flawlessly setup and activate approved campaigns in technology platforms such as Google Ads, (includes Shopping, GDN and YouTube), Bing Ads (includes Microsoft Audience Network), and Amazon Ads 
  • Work with multiple internal teams including digital media planners, analytics, and client teams 
  • Consistently provides ideas for testing and diverse ways to improve campaign performance 
  • Use analytical data to create forecasting, reports, and insights to share widely across the team 
  • Assist with reporting, providing key insights and tracking against campaign KPIs as and benchmarks 
  • Embrace new opportunities to learn more about or test new automated buying approaches, platforms, technologies 
  • Stays up-to-date on industry knowledge and shares knowledge regularly with the team 
  • Works closely with and mentors Search Associates across multiple accounts to provide support and guidance in campaign management 


Qualifications/Education/Experience: 

  • 2+ years of experience  
  • Established experience with Search Engines Platforms: Amazon, Google, Bing, Google Analytics or Adobe
  • Local Listings (Yelp, Yext, GMB, etc.) is a plus 
  • Passionate for digital marketing, search, display, social, etc. 
  • Bachelor’s degree or higher 
  • Experience in a professional capacity that leans heavily on the regular use of testing and numerical tracking to improve results 
  • Proficient with Microsoft Office, particularly Outlook and Excel 


Skills, Knowledge and Abilities: 

  • Self-motivated, entrepreneurial 
  • Extremely organized 
  • Ability to prioritize and manage time appropriately 
  • Consistently meets deadlines 
  • Strong work ethic, able to demonstrate appropriate urgency in client-facing role 
  • Proven ability to handle multiple assignments in high-pressure environments 
  • Ability to maintain a positive, calm attitude in a sometimes-challenging and often fast-paced working environment 
  • Communicates effectively with many different personality types 
  • Proven ability to think through testing objectives, develop tests, track performance, and understand when enough data has been collected to make a determination 


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