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Heating Up the Hair Styling Industry
Heating Up the Hair Styling Industry with Solexio

Lexmark Ventures expanded its printer-based passion for thermal engineering into an unexpected new realm: hair.

Combining sol (root word for sun) and lexio (homage to Lexmark), Empower created the brand’s name: Solexio. We then created Solexio’s brand guidelines, led a stunning photoshoot of products, and generated SEO-rich content to strengthen Solexio’s rankings.

The Solexio Stylr is an innovative fast-heating flat iron that allows all hair types to curl, straighten, or add shine with ease. Now users can enjoy various hair styles in record time with one of the best accessible professional hair stylers on the market. Who knew hot tools could be so cool?