When it comes to buying shoes, it’s not one size fits all. People buy for an occasion: a date, an interview, a marathon. Armed with this insight, how could Famous Footwear– a legacy retailer with more than 1,000 brick-and-mortar stores across the country–win against e-commerce giants like Amazon and Zappos?
The answer was 100% data-driven. Through our data management platform, Empower identified 100 million in-market shoe shoppers and delivered meaningful, customized video messaging at just the right time in their purchase journey. It was a revolutionary, industry-first, programmatic media buy–and a perfect fit. It drove 2x more shoppers to stores than traditional media.
While retailers across the country are shutting their doors, Famous Footwear is thriving. In the first full year of deploying the new model, Famous Footwear not only had the best year-over-year sales growth in the company’s history, but also enjoyed a remarkable jump in e-commerce sales and a loyalty program flooded with thousands of new members.