2020 was a year for the toilet. For American Standard, that’s an exciting prospect. They’re big toilet people. But this wasn’t the year they—or anyone—had in mind. So, we decided to give 2020 the sendoff it deserved.
We created custom toilet paper filled with some of the worst parts of 2020, like murder hornets, COVID and being stuck on mute, and gave it away in an online contest. Rolling out on social, the promotion wasn’t just a hit news feeds… it made national news.
350+ Million Impressions
76,000+ Social Media Poll Votes
42.5% Engagement Rate on Paid Facebook Ads
Millions in Estimated Ad Value