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Lasik
20/20 Media Strategy

Results

30%
Appointment Increase
2X
Conversions
30.7
Million in Savings
Appointment Increase

Empower’s strategy saw new appointments increased by 30% at all locations.

Conversions

Empower doubled conversions

Savings

And in two years we drove a 32% improvement in CPA which led to a savings of $30.7 million dollars for the client.

20/20 Media Strategy

Question: How do you increase laser eye correction surgery bookings without increasing ad spend?

Answer: A more focused media strategy.

We started with data derived from search and our proprietary programmatic trading solution, ClearTrade® to identify appropriate audiences.

We then shifted dollars to top performing tactics only and used dynamic creative to deliver the most effective ads.

For hyper efficiency, we activated real-time ad bidding linked to area doctors’ actual calendar availability. When doctors were booked, we decreased bidding to save costs and when they opened up, increased bidding to drive bookings.

01:03
Lasik 20/20
Results

New appointments increased by 30% at all locations. Conversions doubled. And in two years we drove a 32% improvement in CPA which led to a savings of $30.7 million dollars for the client.