Results
Empower’s strategy saw new appointments increased by 30% at all locations.
Empower doubled conversions
And in two years we drove a 32% improvement in CPA which led to a savings of $30.7 million dollars for the client.
Question: How do you increase laser eye correction surgery bookings without increasing ad spend?
Answer: A more focused media strategy.
We started with data derived from search and our proprietary programmatic trading solution, ClearTrade® to identify appropriate audiences.
We then shifted dollars to top performing tactics only and used dynamic creative to deliver the most effective ads.
For hyper efficiency, we activated real-time ad bidding linked to area doctors’ actual calendar availability. When doctors were booked, we decreased bidding to save costs and when they opened up, increased bidding to drive bookings.
New appointments increased by 30% at all locations. Conversions doubled. And in two years we drove a 32% improvement in CPA which led to a savings of $30.7 million dollars for the client.
More Work
