Our site uses cookies. By continuing to browse this site you are agreeing to our use of cookies.  More information
TriHealth
ICU for Health Care Ads

Results

6%
Brand Awareness Lift
78%
Positive Brand Response
77.2
Million Impressions
Lift in Brand Awareness

Within only 6 months of campaign launch, there was a 6% lift in awareness of TriHealth.

Positive Brand Response

78% of people exposed to it, and in need of health care, felt they should consider TriHealth.

Brand Impressions

Within one year, we helped gain over 77.2 million impressions for the brand, reaching nearly everyone in Cincinnati an average 5 times per week through either OOH, Radio, TV, Social or Digital.

Putting TriHealth's Marketing into Intensive Care

Challenge: Health care advertising can be invisible. Without a compelling message and precision placement, many ads in the category—with their well-intentioned platitudes and standard images of doctors with patients—go unseen and unnoticed.

TriHealth, a health system in Cincinnati, needed to stand out in this sea of sameness. Known primarily for a few select hospitals, they wanted to stabilize their business by getting consumers to understand that they are far more than that. They are a comprehensive hospital system, covering the entire range of medical needs.

Solution: We broke the mold of traditional healthcare advertising by pushing Creative boundaries. And our strong media chops helped inform Creative choices.

01:41
TriHealth Case Study
Creative Informed Media. Media Informed Creative.

Consumers were precisely greeted by a new look and feel unlike anything in the market and served compelling messages at the right place and time that communicated TriHealth’s full range of services.

Geo-targeted messages for new and expecting moms touted TriHealth ‘pediatricians are so close you can ‘borrow’ the Wi-Fi.’

Social listening uncovered the true impact of the medium. We launched day-parted messages on Friday afternoons about relevant opening hours… because we know ‘your kid’s illness barfs on your schedule.’

We ran high impact outdoor campaigns that both informed and entertained – including a baby-counter billboard to showcase TriHealth’s delivery experience.

Our creative use of TV, radio, print, out-of-home and digital formats, helped TriHealth stand out.

Commericals

Focusing on the TriHealth Heart Institute service line, TV commercials compelled the public to recognize TriHealth’s expertise in cardiac care, both in time to treatment and overall surgeries performed.

Audio commercials covered a variety of service lines, including pediatrics, women’s services, orthopedics and the TriHealth Cancer Institute.

00:30
TriHealth Heart Health
Results

Within only 6 months of campaign launch, there was a 6% lift in awareness of TriHealth. Not only that, 78% of people exposed to it, and in need of health care, felt they should consider TriHealth.

Within one year, we helped gain over 77.2 million impressions for the brand, reaching nearly everyone in Cincinnati an average 5 times per week through either OOH, Radio, TV, Social or Digital.

TriHealth was more visible than ever.