CINCINNATI (April 14, 2020) – The Cincy Card Connection gift card matching program created by Cincinnati Center City Development Corp. (3CDC), P&G and Empower has officially raised more than $250,000 for Downtown businesses – $131,500 in direct gift card purchases for local businesses and $122,000 through eligible matching gift card purchases.
Launched in early April, the program was designed to alleviate some of the strain Downtown businesses are facing in the midst of the COVID-19 pandemic. The three organizations pooled together $37,500 to serve as a matching fund for gift cards purchased at local businesses, with the goal of doubling the money into $75,000 of direct cash infusion into the local economy.
Less than 24 hours after the program’s initial launch, the funds were depleted, but receipts for eligible purchases continued to stream in to 3CDC. So, the organization immediately began seeking additional funders to help cover the match for gift cards already purchased.
Six Cincinnati organizations stepped up to contribute to the matching fund for Round 1 of the program, which has now been completed – Main Street Ventures ($25,000), Downtown Cincinnati Inc. ($25,000), The Haile Foundation ($10,000), Urban Sites ($10,000), the OTR Chamber ($3,000), and Duke Energy ($2,500). In addition, Empower gave an extra $2,500, and generous individuals contributed a total of $6,500 to the matching fund.
As a result, 3CDC will honor all eligible purchases submitted through Monday, Apr. 6 – injecting a total of $122,000 into local businesses through matching gift card purchases in the program’s first round.
“I am proud to be Mayor in a moment we all bear witness to this city’s generosity and resilience,” Mayor John Cranley said. “This program’s success signals that our local support system is strong and that the small business community will thrive on the other side of this crisis.”
The program’s structure involved customers purchasing a gift card from a Downtown business and submitting a receipt of the purchase. Eligible purchases will then be matched with the purchase of a gift card from a similar – but different – Downtown business, spreading the funds to more businesses and encouraging patrons to try new businesses.
The funding organizations, along with other key stakeholders, have developed a system to purchase the matching gift cards in as equitable a fashion as possible. The matches will be purchased according to business type in three categories – bars/restaurants, retail and service.
The 3CDC team is currently working to respond to all submissions and plans to distribute the eligible matching gift card purchases within the next 30 days.
In addition, 3CDC and its partners are working on raising additional funds for a second round of the program that will be announced at a later date.
By the Numbers
Total Amount Raised: $253,000
Total Amount of Gift Cards Purchased: $131,500
Total Amount Eligible for Matching Purchase: $122,000
- Gift Card had to have been purchased and receipt submitted to email@example.com between Thursday, Apr. 2 and Monday, Apr. 6
- Original gift card purchase must have been between $20 and $100
- Max purchase $100 gift card per establishment
- Max $500 per person
Total Number of Gift Cards Purchased: 1,928
Total Number of Businesses Benefiting: 157
- 103 bars/restaurants
- 43 retailers
- 11 service
Neighborhood Where Cards Were Purchased:
- Downtown/CBD: $62,200 (47%)
- OTR/Pendleton: $37,900 (29%)
- Location in Both: $31,400 (24%)
“We set out to raise $75,000 for small businesses in Downtown Cincinnati, but thanks to the generosity of the individuals, corporations and philanthropic institutions in this community, we’ve been able to do so much more than that,” Steve Leeper, President and CEO of 3CDC said. “We’re incredibly grateful to everyone who has contributed to this effort to support these local entrepreneurs, who are so essential to the positive energy in Cincinnati’s urban core.”
Empower CEO Jim Price says, “Ohio has received national praise for its early response to the COVID-19 pandemic and we hope other communities get inspired by the success of the gift card matching program. Imagine the economic ripple effect similar programs could have nationwide.”
“We all understand the current economic situation is unprecedented, and Main Street Ventures has a laser focus on being a resource for our community in this time of great need,” Tony Alexander, Executive Director of Main Street Ventures, said. “The Cincy Card Connection program is a wonderful part of helping our small business friends and neighbors survive. When we heard about the overwhelming show of support from our fellow Cincinnatians, we jumped at the chance to make sure every matching dollar would be fulfilled.”
“During this challenging time, we’re proud to support downtown Cincinnati businesses by contributing to the Cincy Card Connection matching fund,” Brian Banke, Chair of the Downtown Cincinnati Improvement District, said. “We hope this helps ease some of the pain Downtown businesses are feeling and encourages patrons to try new businesses.”
“Urban Sites made a home in Over-the-Rhine revitalizing properties nearly 30 years ago,” Greg Olson, CEO of Urban Sites, said. “Our family is proud to support everything about this neighborhood. Today’s pain and struggle is real and even with this effort there is still more to do. We intend to be right here to help organizations reopen as well.”
“Our organization appreciates the innovation of this program as it not only injects immediate funds into our small businesses, but provides an easy avenue for consumers to support their favorite spot and the opportunity to discover a new business along the way,” Kelly Adamson, Executive Director of the Over-the-Rhine Chamber of Commerce said.
“As a result of COVID-19, our vibrant OTR and downtown communities have been temporarily silenced,” Amy Spiller, President, Duke Energy Ohio and Kentucky, said. “But the Cincy Card Connection Program is an easy way to help small businesses through this crisis. Given our commitment to the communities we serve, Duke Energy is proud to support this impactful program.”
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From the day we opened our doors in 1985, Empower has challenged the media status quo. Decades later, this hustle manifested into what we call Creative Media.
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