Respect the process. There’s a reason to start the day off right. It’s the order of things. The way to set yourself up for success. That’s why we celebrate structure and attention to detail. We embrace the process, knowing it will lead to the right outcomes.

Hide nothing. There’s a confidence knowing you have nothing to hide, that you’re ingrained with authentic honesty. It puts integrity at your core. You can’t fake it. It’s who you are and what you do.

Have some swagger. It’s much more than being the first. It’s taking a position backed by strong conviction, with courage, curiosity and fearless exploration. Innovation and entrepreneurship inspire us to embrace challenge and push away from the pack.

Build it. Make it better. These two words can spark a powerful conversation, a bigger idea or a wild success. When we commit to listening and offering more, collaboration opens real possibility.

Try again. Try. Just try. If it’s not perfect and you fall, learn from it and keep going, smarter than before. It’s our tenacious, unshakeable, unwavering will that reminds us: fear and failure pave the way to success.

Own it. Uniqueness and Individuality. In ourselves and in the media and messages we recommend. It means being entrepreneurial by choice, flexible by design and owning what we do. Take it personally to serve clients better.