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Back-to-School During COVID-19: Don’t Back Out. Adapt Your Approach.
We’re not back to normal yet, but that isn’t pumping the brakes on one of the most vital retail seasons on the calendar: Back-to-School.

Amidst uncertainty as to whether or not school will be physically in session or virtually conducted, consumers are preparing for both scenarios. Seasonal spend is projected to increase to a record high, so how should retailers respond? Keeping safety and convenience top of mind is essential. In this guide, our Retail Center of Excellence dives into the numbers and shares a strategy for winning an unprecedented Back-to-School season.

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Please fill in the form below to download your copy of the Back-to-School During COVID-19 Report.