Our site uses cookies. By continuing to browse this site you are agreeing to our use of cookies.  More information
Empowering
Diversity/Equity/​Inclusion
Empowering
Diversity/Equity/​Inclusion
Empower's Commitment to
Diversity, Equity and Inclusion

We are committed to effecting real change within our agency and the communities we work so that we can serve as the model of our industry as a whole.

  • We are committed to building and sustaining an equitable and inclusive work environment where cultural diversity is celebrated and valued.
  • We are committed to connecting with and supporting the communities in which we work to ensure equity and inclusiveness are actively promoted missions of our agency.
  • We are committed to helping and supporting the diversity initiatives of our clients, by being advocates and allies in their efforts to project media that is diverse and inclusive in its content and placement.

We believe diversity benefits and enriches the development of all of our associates and the work that we do. We know this is a continuous journey and along the way there will be challenges, but we are committed to educating ourselves and focusing on doing what is right, by ensuring that everyone is welcomed, valued and treated equitably.

All Races & Ethnicities
All Religions
All Gender Identities
All Abilities
All Ages

Everyone is welcome at Empower!

Jim Price
President & CEO
Empower – DEI
Doing the Work
Not all the way there, but we’re making strides.
.cls-1{fill:#1a1a1a;}
01
Our People

We host listening sessions to stay connected to the agency’s pulse on current issues, while our Cultural Intelligence training and resource center helps our teams grow their knowledge of DEI topics and initiatives.

Our People
02
Our Policy

We have concentrated, full-time efforts to hire minority talent. We also sponsor an “Empower the Vote” initiative to drive voter turnout. Our calendar now includes Juneteenth as a paid holiday.

Our Policy
03
Our Community

We partner with our neighborhood schools through a Pen Pal program and support local businesses through a Holiday Gift Guide. We support ‘By Chicago For Chicago’ and work with our local Arts organizations to help fund key DEI initiatives.

Our Community
04
Our Tools

We created a Minority Vendor Dashboard to track spending progress with minority-owned properties, while maintaining a list of the top multi-cultural networks, platforms & properties for clients.

Our Tools
05
Our Work

We combat bias in media planning, partnering with vendors to research the effectiveness of Diversity in Media. We compile demographic & psychographic data with consumption habits by Racial and Ethnic group.

Our Work
Taking Steps
Diversity/Equity/​Inclusion
Frequently Asked Questions
Q.
Empower, you have a lot of people on staff that look the same. What’s the story?
empower_minus
empower_plus
A.

Yes, it’s true. And we’re working on it. Here are some important stats:

  • 24.7% of 2021 new hires were racially and ethnically diverse, up from 18% in 2019
  • Moved from 8% diverse to 18% in 2021 – goal was 11%
  • Empower is 68% Female vs industry average of 51%
  • Empower was Female founded in 1985
  • Empower’s average employee tenure is nearly DOUBLE industry average, at 4.3 YEARS.
Q.
Okay, so you “talk the talk,” but what do you actually do?
empower_minus
empower_plus
A.

We partner with vendors to promote equity and inclusion within our industry

  • Facebook Agencies as Allies Program – Facebook Executive Mentoring
  • AdColor.org – ADCOLOR Everywhere Conference
  • WeAreHue.org – Advocacy for Diversity in Media

We connect with local organizations to promote equity and inclusion

  • African American Chamber of Commerce
  • Hispanic Chamber of Commerce
  • OTR Chamber of Commerce
  • CLIMB Awards
  • Chief Diversity Officer Roundtable

We built partnerships with small businesses in our communities

  • Junebug Jewelry
  • Black & Bossie
  • Glow By Daye
Q.
What’s it like to work at Empower?
empower_minus
empower_plus
A.

Find out from those who experience Empower every day:

Aisha

Maricris

Natalia

Peter

Will

Lisa

The opportunity here is real. Join us.