The national award show will take place in New York City on January 28 at the Princeton Club. View the award-worthy case study that shows how Empower broke the mold of healthcare advertising.
“The great thing we’re seeing with our relationship with Empower is that it’s clear that the Creative side and Media side are really collaborating,” said Rob Whitehouse, VP, Marketing at TriHealth. “Creative informs media, but Media is also informing Creative and that is creating a better product for us,” he said.
“TriHealth needed to stand out in this sea-of-sameness,” said CEO Jim Price. “Known primarily for a few select hospitals, they wanted consumers to understand that they are a comprehensive hospital system, covering the entire range of medical needs. We revolutionized healthcare advertising by pushing Creative boundaries. And our strong media chops helped inform Creative choices,” he explained.
Empower’s creative use of TV, radio, print, out-of-home and digital formats resulted in consumers being precisely greeted by a new look and feel unlike anything in the market and were served compelling messages at the right place and time that communicated TriHealth’s full range of services.
Within only 6 months of campaign launch, there was a 6% lift in awareness of TriHealth. Additionally, 78% of people exposed to it and in need of health care felt they should consider TriHealth.
Within one year, Empower helped gain over 77.2 million impressions for the brand, reaching nearly everyone in Cincinnati an average 5 times per week through either OOH, Radio, TV, Social or Digital.
TriHealth is more visible than ever.
We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has challenged the media status quo. Decades later, this hustle manifested into what we call Creative Media.
Recognized by The One Show, as Campaign US’s Agency of the Year, as an Ad Age Agency A-List Standout and as MediaPost’s Media Agency of the Year, our integrated team of experts in Creative, Media, Analytics, and Word-of-Mouth Marketing outperforms expectations.
Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop and PetSmart.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart.
While much has evolved in our 35-year history, we remain independent with plenty of Midwest hustle…