The national award show will take place in New York City on January 28 at the Princeton Club. View the award-worthy case study that shows how Empower broke the mold of healthcare advertising.
“The great thing we’re seeing with our relationship with Empower is that it’s clear that the Creative side and Media side are really collaborating,” said Rob Whitehouse, VP, Marketing at TriHealth. “Creative informs media, but Media is also informing Creative and that is creating a better product for us,” he said.
“TriHealth needed to stand out in this sea-of-sameness,” said CEO Jim Price. “Known primarily for a few select hospitals, they wanted consumers to understand that they are a comprehensive hospital system, covering the entire range of medical needs. We revolutionized healthcare advertising by pushing Creative boundaries. And our strong media chops helped inform Creative choices,” he explained.
Empower’s creative use of TV, radio, print, out-of-home and digital formats resulted in consumers being precisely greeted by a new look and feel unlike anything in the market and were served compelling messages at the right place and time that communicated TriHealth’s full range of services.
Within only 6 months of campaign launch, there was a 6% lift in awareness of TriHealth. Additionally, 78% of people exposed to it and in need of health care felt they should consider TriHealth.
Within one year, Empower helped gain over 77.2 million impressions for the brand, reaching nearly everyone in Cincinnati an average 5 times per week through either OOH, Radio, TV, Social or Digital.
TriHealth is more visible than ever.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.
Find us on Twitter, LinkedIn, Facebook, Instagram, and online.