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Empower Builds Out Content Studio with the Addition of Terry Dillon and Wally German
Award-Winning Writer for America’s Top Comedy Show and Classically Trained Visual Storyteller Bolster Creative Department.

CINCINNATI (July 09, 2019) – Coming on the heels of successful commercials produced for TriHealthDremel and Formica, Empower continues to invest in its content studio with more talent to keep up with the growing demand to ideate, direct and produce content. Spanning 3,500 square feet, Empower’s studio is fully equipped with onsite video, photography, lighting, sound space and an editing suite.

Terry Dillon joins Empower as creative director charged with bringing idea-led Creative solutions to clients. Wally German brings his visual talents to the agency as lead photographer and videographer.

Dillon was born and raised in Greater Cincinnati, where he learned the ropes at independent agencies before heading west to L.A. to work for Warner Bros. He became a staff writer for top comedy show Two and a Half Men after assisting on That ‘70s Show and The Big Bang Theory. Other career highlights include working for Bob Dylan’s Theme Time Radio Hour and Comedy Central.

“I saw how much Cincinnati had progressed over the years. It’s a great place to enjoy family while fulfilling creative ambition,” Dillon says. “I was impressed by Empower’s competitive edge: bringing media and message together under one roof.”

Also a Cincinnati native with national clout, German’s artwork was recently featured on the TODAY show. “I’m a MacGyver when it comes to creating things and felt compelled to join Empower after meeting the talented Creative team and being exposed to the agency’s deep media roots,” German said.

“It’s a fun time to be working at Empower,” explains Chief Creative Officer, Tinus Strydom. “We’re producing Creative for some clients, driving Media strategy for all and trailblazing a path for Creative Media solutions for progressive organizations like TriHealth. “With the addition of Dillon and German, Empower’s ability to create on the fly is stronger than ever,” Strydom said.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

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