CHICAGO (June 24, 2019) – Empower’s rapidly growing Chicago office is launching three national TV commercial spots for client Dremel, the leader in rotary tool systems and subsidiary of the Robert Bosch Tool Corporation. The 15-second and two six-second spots take a humorous approach to even the tidiest of homeowner’s most dreaded cleaning struggles. View the videos.
“They are obsessed with cleaning, technology and a DIY mindset,” said Chief Creative Officer, Tinus Strydom. “We centered the Creative around the opportunity to let clean freaks in on a big secret – there’s now a silver bullet for their spot cleaning needs. We also found that couples working together makes spot cleaning easier and more enjoyable. Furthermore, when a couple finds the right cleaning solution there’s no more fighting over who’s doing what in the chore routine. This data helped anchor the script and direction with a human element,” Strydom explains.
Even clean freaks don’t want to be bogged down with endless hours of scrubbing, wiping and mopping. That’s why the Dremel Versa power cleaning tool is the perfect solution for those daily tasks that can undoubtedly make you want to throw in the towel. These TV spots inspire them to tackle the toughest household grime with one awesome green clean machine.
About Dremel Versa
Tough cleaning jobs are a thing of the past with the powerful and versatile Dremel Versa. High-speed scrubbing, in a compact size, is ideal for tackling soap scum, baked on food, difficult grease, dirt and much more. The Lithium-Ion battery charges fast and is perfect for indoor and outdoor, dry and wet uses. The light-weight and compact design is ideal for single hand use and to tackle hard to reach places. Accessories changes are fast with the hook and loop interface. Switch from tile to glass, or upholstery to metal in no time, and use the Dremel Versa with or without water and cleaner based on the application. Visit Dremel’s website for more information.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.