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Empower Creative Makes One Show Shortlist
Agency Rap Video “The City That Sleeps” Honored in Moving Image Craft Category for Best Writing.

CINCINNATI (April 17, 2020) – In October of 2019 Empower dropped “The City That Sleeps,” a comedic, yet, oh-so-true rap video that cleverly sums up Cincinnati’s culture. But don’t take Empower CEO Jim Price’s word for it, the validating lyrics were written by the company’s boomerang Creative Director, Terry Dillon.

New York is crammed with people and glittering lights.
The city never sleeps, that’s why they’re so uptight.
Now let’s talk about a place that’s not quite the same.
Out in the Midwest with a long-and-funny name.
No subways, few pigeons and not so rat-y.
You’re in O-hi-o, in Cincinnati.

Highlighted in Adweek’s Ad of the Day feature, an ADDY Judge’s Choice award and praised by industry influencer Cindy Gallop, The One Show Shortlist is another feather in Empower’s Creative cap for the video that generated more than 3.7 million views across Facebook, Instagram and YouTube.

The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2021 and 2019) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics, and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Stars back-to-back while also being honored by the Webby Awards, The One Show and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop, RoC Skincare and Newell Brands. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart.

While much has evolved in our 35-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.