Our site uses cookies. By continuing to browse this site you are agreeing to our use of cookies.  More information
Empower Launches “Giving Back is Not a Trend” Campaign
This Holiday Season Empower is Bringing New Life to Old Trends for a Good Cause

CINCINNATI – (November 29, 2022) – Giving back is not a trend, but it should be. On Giving Tuesday, Empower is launching GivingBackIsNotATrend.com to bring new life to old trends for a good cause.

Planking, Harlem Shake, The Dress, Ice Bucket Challenge and The Egg…

Empower invites clients and trendsetters alike to enjoy reliving some trends from the past decade—trends people may or may not admit to participating in—with its retro tote bag collection. All proceeds will be donated to an associated charity.

Action For Healthy Kids®
Harlem Education Activities Fund
Dress for Success®
ALS Association®
Feeding America

Throughout the holiday season, Empower will launch 72-hour flash sales celebrating trends of the moment uncovered by its proprietary trend-identification tool CultureTapSM.

Empower’s President and CEO says, “This year’s holiday campaign is a fun way to give back to meaningful charities while indulging in nostalgic trends that helped shape pop culture and social media over the last 10 years.”

Empower’s CultureTap platform uses data visualization to help brands engage in culturally relevant moments in real-time.  Leveraged by clients like GNC, RoC Skincare, Skyline, Rust-Oleum and O-Cedar, Empower provides Creative at the speed of Media. The CultureTap team analyzes engagement and optimizes to deliver the best media performance. Empower also uses its own content studio to develop and execute creative concepts for clients.

Visit the website or Instagram to purchase the retro tote bags.



About Empower Media 

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.

Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.