CINCINNATI (January 11, 2021) – Today, Campaign US announced Empower is a finalist for its second annual Agency of the Year Awards in the Independent Agency of the Year category. According to Campaign US, these agencies have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.
Empower’s purpose is to be The Un-Holding Company ℠
The agency does what’s in the best interest of its clients–not shareholders.
In 2020, more than ever, Empower doubled down on its people and leaned into clients resulting in 100% client retention for the third year in a row. Empower also welcomed new relationships with The Body Shop, American Standard, GoDaddy and Conn’s HomePlus. All of this led to steady revenue growth with 30+ new hires and substantial growth for Empower’s Chicago office, doubling in size since opening in 2019. In addition to keeping up with the client demands of today, Empower managed to stay ahead of the challenges of tomorrow by developing four new products that are critical to future-proofing client business:
1. EMerge, a consumer journey mapping platform.
2. Media Agent, an advertising service housed within an interactive technology platform designed to be a service as a software geared toward franchisees.
3. Culture Tap, a digital marketing platform that identifies trending content, topics or themes—helping brands create relevant, real-time marketing strategies.
4. ClearTrade, an enhanced programmatic buying solution delivering better performance, attribution and customization.
Additionally, Empower invested in its community generating $650,000 for Cincinnati resulting in the most successful “shop local” initiative to date that’s now being adopted in other cities.
Underscoring all of this success is the development of Empower’s Diversity, Equity and Inclusion Board that’s focused on progressive strategies for helping Empower lead by example within the industry.
Winners will be announced February 18, 2021.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.