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Empower Lands Campaign US 2020 Independent Agency Of The Year Shortlist

CINCINNATI (January 11, 2021) – Today, Campaign US announced Empower is a finalist for its second annual Agency of the Year Awards in the Independent Agency of the Year category. According to Campaign US, these agencies have been selected by an esteemed panel of brand marketer judges for their bold creativity, strategic excellence and ability to build brands and create work that moves the needle.

Empower’s purpose is to be The Un-Holding Company ℠

The agency does what’s in the best interest of its clients–not shareholders.

In 2020, more than ever, Empower doubled down on its people and leaned into clients resulting in 100% client retention for the third year in a row. Empower also welcomed new relationships with The Body Shop, American Standard, GoDaddy and Conn’s HomePlus. All of this led to steady revenue growth with 30+ new hires and substantial growth for Empower’s Chicago office, doubling in size since opening in 2019. In addition to keeping up with the client demands of today, Empower managed to stay ahead of the challenges of tomorrow by developing four new products that are critical to future-proofing client business:

1. EMerge, a consumer journey mapping platform.
2. Media Agent, an advertising service housed within an interactive technology platform designed to be a service as a software geared toward franchisees.
3. Culture Tap, a digital marketing platform that identifies trending content, topics or themes—helping brands create relevant, real-time marketing strategies.
4. ClearTrade, an enhanced programmatic buying solution delivering better performance, attribution and customization.

Additionally, Empower invested in its community generating $650,000 for Cincinnati resulting in the most successful “shop local” initiative to date that’s now being adopted in other cities.

Underscoring all of this success is the development of Empower’s Diversity, Equity and Inclusion Board that’s focused on progressive strategies for helping Empower lead by example within the industry.

Winners will be announced February 18, 2021.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

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