CINCINNATI (December 17, 2018) – This holiday season Creative Media Agency Empower is celebrating the woman behind the man. While Santa brings joy to countless children across the globe one night a year, Mrs. Claus is the marketing powerhouse handling business the other 364 days a year.
Produced at the recording studios of Empower is a three-part podcast series introducing Mrs. Jessica Jingle-Claus’s back story and interviews with the season’s key players. Subscribe to The Confessions of Mrs. Claus on iTunes or Google Play to hear from Chief Elf Officer (CEO) Pipsie Twinkleton talk retail insights and top picks for her annual gift-guide while New Year’s Eve sleighs the 2019 female forecast and resolutions.
“Given Empower’s heritage of being founded by Mary Beth Price 33-years ago and the agency’s senior-level presence being 70 percent female, we were naturally inspired to create the untold story of Mrs. Claus,” said Shaun Ethier, chief client officer at Empower. “And with 44 percent of the population tuning into podcasts, The Confessions of Mrs. Claus series is the perfect medium to deliver some holiday cheer to our clients in a creative way that offers meaningful and relevant content,” he said.
“Mrs. Claus runs the workshop, handles Santa’s intense meet and greet schedule and collaborates with major brands to create Christmas campaigns,” explains Meghann Craig, senior director of marketing at Empower. “With about a billion years of experience working at North Pole Media and keeping the elves (and Santa) in check, she offers a wealth of knowledge and tips to young aspiring elves climbing their way up the evergreen ladder,” says Craig.
Tune into the first episode where Jessica Jingle-Claus cozies up to the fire and spills the cocoa on her romance with Santa, merry marketing background and even reads a few letters from her femme fan club. In episode two, “Little Elf, Big Authority” Jessica interviews her longtime confidante Pipsie Twinkleton before finally closing the series with “The Future is Festive (and Female) featuring New Year’s Eve.
We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.
Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.
Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.
While much has evolved in our 38-year history, we remain independent with plenty of hustle…