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Empower Named 2021 Creative Agency of the Year by MediaPost

CINCINNATI – (January 7, 2022) – MediaPost’s Agency of the Year awards focus on innovation, vision, and thought leadership. Empower’s work in those areas has led to significant business growth as well as a record year for industry creative award recognitions across major shows like the Webbys, National Addys, and The One Show. Read the full story on MediaPost.com.

“Winning the 2021 Creative Agency of the Year title shows the breadth of evolution Empower has undergone in the last five years since being crowned MediaPost’s 2016 Media Agency of the Year,” said Rob FitzGerald, president and COO at Empower. “We retained the best of that talent and have attracted a whole new generation of boundless Creatives, strategists and marketers,” he said.

Upon FitzGerald’s arrival in 2018, one of the first things he tackled was the development of a 3,500-square-foot content studio and fostered a Creative team that could create on the fly and explore creative uses of media alongside the best in the business.

This is one of the many reasons FitzGerald is also named MediaPost’s 2021 Creative All Star.

In 2021, Empower achieved 30 percent revenue growth, experienced 61 percent increase in the number of diverse candidates hired in the first six months vs. all of 2019, fine-tuned proprietary tool and product innovations that improve consumer journey mapping, helped intersect clients’ strategy with relevant trends, and combatted bias in media planning.

In addition to major client wins like RoC Skincare, Newell Brands, and LIXIL (American Standard, Grohe and DXV brands), Empower experienced significant organic client growth. Success is attributed to leaning in and doubling down on resources during the height of the pandemic, enabling the agency to be clients’ greatest ally.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show and National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 37-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.