CINCINNATI – (January 7, 2022) – MediaPost’s Agency of the Year awards focus on innovation, vision, and thought leadership. Empower’s work in those areas has led to significant business growth as well as a record year for industry creative award recognitions across major shows like the Webbys, National Addys, and The One Show. Read the full story on MediaPost.com.
“Winning the 2021 Creative Agency of the Year title shows the breadth of evolution Empower has undergone in the last five years since being crowned MediaPost’s 2016 Media Agency of the Year,” said Rob FitzGerald, president and COO at Empower. “We retained the best of that talent and have attracted a whole new generation of boundless Creatives, strategists and marketers,” he said.
Upon FitzGerald’s arrival in 2018, one of the first things he tackled was the development of a 3,500-square-foot content studio and fostered a Creative team that could create on the fly and explore creative uses of media alongside the best in the business.
This is one of the many reasons FitzGerald is also named MediaPost’s 2021 Creative All Star.
In 2021, Empower achieved 30 percent revenue growth, experienced 61 percent increase in the number of diverse candidates hired in the first six months vs. all of 2019, fine-tuned proprietary tool and product innovations that improve consumer journey mapping, helped intersect clients’ strategy with relevant trends, and combatted bias in media planning.
In addition to major client wins like RoC Skincare, Newell Brands, and LIXIL (American Standard, Grohe and DXV brands), Empower experienced significant organic client growth. Success is attributed to leaning in and doubling down on resources during the height of the pandemic, enabling the agency to be clients’ greatest ally.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.