CINCINNATI – May 19, 2022 – With Greg Clausen’s 25 years of experience in media + media research, unwavering client advocacy and significant business impact at Empower in just a little over a year, Empower has promoted Clausen to Executive Vice President and Managing Director of its Chicago office. He will officially make the move back to Chicago in July 2022.
“We’re thrilled to elevate Greg’s role at Empower to help navigate our rapid growth in Chicago,” said CEO Jim Price. “With his deep media knowledge, Chicago roots and experience in managing offices, we have a strong trifecta of senior leaders in Chicago to help take Empower to the next level,” Price said.
Empower’s SVP, Head of Intelligence, Brett Mowry is also based in Chicago along with Empower vet, SVP, Emily Locker who helped launch the office in its infancy.
Throughout his career, Clausen has been known for both new business and organic agency growth. He has been recognized with numerous industry awards, including three MediaWeek “Media Plan of the Year” awards, and has contributed to numerous Gold Effie winning campaigns.
When asked what he’s most proud of in his time at Empower thus far, Clausen highlights the value of culture and organic business growth.
“Empower walks the walk,” he said. “Learning and embracing the culture at Empower that brings to life the Un-Holding Companysm vision is a true differentiator that sets us apart from a lot of agencies. Harnessing this mindset (clients first, not shareholders) has resulted in tremendous business growth on several accounts like Wendy’s and Jack Link’s for example. I’m excited to continue providing our client teams with this this level of leadership along with creating an atmosphere of trust and transparency within my team in Chicago – all on a greater scale within my new role as EVP and Managing Director,” Clausen explained.
Empower celebrated a 30% increase in revenue in 2021 – the highest in company history. Equally impressive, the agency experienced 18% organic client growth and 19% staff growth – nearly half of which were hired in Chicago.
Empower launched its Chicago office in 2019 and has quickly outgrown its original space on North Wells Street. Clausen is working with Price to secure a new space to accommodate Empower’s rapid growth.
Clausen has successfully run Chicago media agencies during his previous stints as EVP, Managing Director at Spark Foundry (twice), Zenith and Cramer-Krasselt. In addition, Clausen held the role of EVP, Chief Media Officer at Doner (now Assembly), overseeing the agency’s media operations in Detroit, Toronto, Los Angeles, and Atlanta.
Clausen has spent most of his career in Chicago. He started his career at the former Tatham-Laird & Kudner agency (now Havas) and then ran the Midwest office of Simmons Market Research Bureau, prior to his roles at Cramer-Krasselt, Spark, Zenith and Doner. Some of his biggest fans include former clients like Procter & Gamble, Amazon, Sherwin-Williams, Dairy Queen, Purina, ConAgra, H&R Block, Arby’s, Ace Hardware, Mazda, Corona, Moen, and many more.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.