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Empower Promotes Shaun Ethier to Chief Client Officer
New Agency Role to Shape Omni-Experiences for Clients

CINCINNATI (May 18, 2017) – Media Agency of the Year, Empower announced today the promotion of Shaun Ethier to Chief Client Officer. The CCO position is a new role the agency created to guarantee the delivery of holistic omni-experiences across Empower’s client portfolio.

“Empower is breaking the typical media agency mold,” said Empower’s CEO Jim Price. “As our Creative, WOMM and Digital Marketing Communication offerings increasingly become threaded through all our media efforts, it’s clear that we need someone at the helm of all client engagements. Given Shaun’s respected rapport with employees and clients and performance-driven work ethic, I’m proud to place him in this critical role,” said Price.

As CCO, Ethier will oversee account service, program management, business development and agency marketing practices.

“Empower’s got the right chemistry in place,” said Ethier. “As a trusted independent company that’s data-driven and equipped to deliver omni-experiences, we’re able to drive clients’ business faster and farther than most of the industry. In my new CCO role, I look forward to harnessing these ingredients to deliver even stronger on Empower’s promise to do what’s right for clients,” he said.

Ethier has nearly 20 years of agency and media experience and has been with Empower as the vice president of account service since October 2015. Prior to Empower, he was the key accounts sales manager at Enquirer Media and worked at POSSIBLE, Northlich and Loren/Allen/Odioso.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2021 and 2019) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics, and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Stars back-to-back while also being honored by the Webby Awards, The One Show and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop, RoC Skincare and Newell Brands. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart.

While much has evolved in our 35-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.