You read that right. Food is hyper-seasonal, and each season brings new trends that marketers can tap into to ensure their brand stays top of mind.
Our CultureTapSM report on the food category highlights a few trends that brands in CPG (and beyond) can dig into, bringing relevance to their spring and summer marketing, media and creative strategies.
CultureTap is Empower’s trend identification platform, which helps brands participate in moments that matter. Unlike social listening tools, CultureTap isolates relevant cultural, category, brand, or competitive trends so smart marketers can act before it is too late.
Leigh-Ann Bortz, Senior Director of Product Development
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