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Empower Wins Best of Show Again at 2022 Cincinnati ADDY Awards
The Creative Agency of the Year Brings Home 22 Gold and Silver Awards Total

CINCINNATI – (March 4, 2022) – Empower: The Un-Holding Company was the most awarded agency at the Cincinnati American Advertising Awards. The standing ovation received after winning best in Best of Show for its Grind Before You Shine video series documenting the agency’s very own Search Specialist Annette Echikunwoke’s Olympic journey in Hammer Throw was just one of many that Empower’s talented team received at the award ceremony.

“Winning Best of Show for the second year in a row reinforces Empower is Cincinnati’s leading Creative as well as Media agency,” said Rob FitzGerald, president and COO at Empower. “Our creative prowess permeates from client work and the work we do for ourselves… thanks to our in-house content studio and talented team who create on the fly. The Grind Before You Shine story is sentimental to the company in many ways, but also shows the range of what we’re capable of,” he said.

Empower also earned Gold for Creative work done for clients Skyline Chili and TriHealth as well as the agency’s 2021 holiday campaign Retail of 03 Cities.

Earning Silver are a variety of comedic agency-life based videos created to rejuvenate Empower’s culture in the height of the pandemic, including Empower Gets a Robot, Empower WFH… Still, and a unique take on the benefits of working at The Un-Holding Company. Empower also earned Silver for a social media campaign for client American Standard–the same brand that won two National Gold ADDY Awards and Best of Show at the Cincinnati ADDY Awards in 2021 for #Flush2020 led by Empower.

See below for a full list of awards won and which entries placed at Districts* and are moving onto Nationals.

 

Grind Before You Shine Series

  • Best of Show, Film, Video & Sound
  • Gold, Film, Video, & Sound / Webisode Series*
  • Gold, Elements of Advertising / Video Editing*

Grind Before You Shine, episode 4

  • Gold, Elements of Advertising / Cinematography*
  • Gold, Film, Video, & Sound / Webisode*

Grind Before You Shine, episode 5

  • Gold, Film, Video, & Sound / Webisode*

Grind Before You Shine, episode 6

  • Gold, Film, Video, & Sound / Webisode*

TriHealth Pop Health

  • Gold, Elements of Advertising / Art Direction, Campaign*
  • Gold, Elements of Advertising / Art Direction*
  • Silver, Film, Video, & Sound / Local TV Advertising
  • Silver, Film, Video, & Sound / Local TV Advertising Campaign
  • Silver, Integrated Advertising Campaigns / Consumer, Local
  • Silver, Online Interactive/ Social Media, Campaign

Skyline Block of the Week

  • Gold, Online/Interactive / Social Media Campaign

Skyline Block of the Week (13 days)

  • Silver, Elements of Advertising / Music with Lyrics

Skyline Block of the Week: Cheese Turkey

  • Silver, Film, Video, & Sound / Branded Content & Entertainment: Film, Video, & Sound

American Standard Poodle

  • Silver, Online Interactive/ Social Media, Campaign

Retail of 03 Cities

  • Gold, Corporate Social Responsibility / Ambient Media
  • Gold, Corporate Social Responsibility / Marketing & Specialty Advertising Campaign
  • Silver, Integrated Media / Corporate Social Responsibility Campaign

Empower Works from Home… Still (Terry Dillon, Stephanie Calloway & The Glovers)

  • Silver, Film, Video, & Sound / Branded Content & Entertainment – Non-Broadcast

Empower Gets a Robot

  • Silver, Branded Content & Entertainment – Non-Broadcast

Un-Holdem

  • Silver, Elements of Advertising / Music with Lyrics

Read more about the night’s winnings in The Cincinnati Business Courier’s “Top Cincinnati Agency Wins Big at 2022 Addy Awards” article.

About The ADDYS

The American Advertising Awards, aka the ADDYS, is one of the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show and National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 37-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.