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Empower’s Raleigh Cavey Shares “Four Tips on Getting the Most From PR Analytics” in PRWeek
Earned media is transforming. Take it from the journalists themselves.

According to Cision’s recent 2019 State of the Media report, the number one concern to journalism in the last 12 months was that ‘social networks and influencers [were] bypassing traditional media.’

In order to accommodate the trend of competing sources of information, journalists are relying on more first-party data about audience behavior like clicks, view-time, and keywords to inform content development.

In fact, data is forcing the entire industry to make more informed, strategic decisions. Visit PRWeek to read Raleigh Cavey’s four tips on how to strategically approach PR measurement.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo. Decades later, this hustle manifested into what we call Creative Media.

Recognized by The One Show, as Campaign US’s Agency of the Year, as an Ad Age Agency A-List Standout and as MediaPost’s Media Agency of the Year, our integrated team of experts in Creative, Media, Analytics, and Word-of-Mouth Marketing outperforms expectations.

Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop and PetSmart. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. 

While much has evolved in our 35-year history, we remain independent with plenty of Midwest hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.