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Fifth Third Bancorp Selects Empower As Media AOR
CINCINNATI (January 20, 2017) – Empower MediaMarketing, one of the nation’s largest independent media agencies, announced today its new partnership with Fifth Third Bank.

Empower will lead media planning and buying efforts including social media and content marketing for Fifth Third, headquartered in Cincinnati.

“Fifth Third Bank is a natural fit for us,” Jim Price, Empower President and CEO said. “We’re redefining what a media agency is. We believe the media and message must work in synergy to deliver relevant customer experiences and that will shine through the work we’re doing with Fifth Third,” said Price.

“Empower’s digital expertise and application of first and third-party data to better inform our marketing strategy played a huge role in our decision to partner with them,” Sandra Hudnell, Fifth Third Bank’s Head of Digital and Direct Marketing said. “Empower helped us rethink how we interpret media, which is paving the way for innovative solutions for our business. We also admire Empower’s reputation as a female-owned independent media agency that prides itself on being transparent,” said Hudnell.

Fifth Third has $143 billion in assets and operates nearly 1,200 full-service banking centers. The company operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors.

“Empower has a wealth of financial industry knowledge and experience leading banking clients,” said Price. “We are well-positioned to grow the Fifth Third business.”

Empower experienced its best year ever in 2016 and was named MediaPost’s Media Agency of the Year. The agency grew its home category with Dremel® and RotoZip® as well as its food category with Southeastern Mills®. In addition, 15 of its top 20 clients increased revenue with Empower. This is a testament to the strength of Empower’s media buying power and success of its expanded offerings including word of mouth marketing and digital marketing communications.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of Sept. 30, 2016, the Company had $143 billion in assets and operated 1,191 full-service Banking Centers, including 94 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,497 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. Fifth Third also has an 18.3 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of Sept. 30, 2016, had $314 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

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