Featured in PR Daily: Five Influencer Marketing Predictions for 2021 - Empower

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Influencer

Featured in PR Daily: Five Influencer Marketing Predictions for 2021

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Last year saw some momentous shifts in influencer marketing, from the booming popularity of TikTok to the overwhelming online movements for social justice. Our word of mouth marketing team says these trends are undoubtedly here to stay. But these aren’t the only tenets to consider for your 2021 influencer strategy, so we broke down our five predictions for influencer marketing this year.

Micro and Nano Influencers Will Continue to Steal Share from Macro Influencers
Authenticity Reigns Supreme
Taking a Stand is Essential
Representation

Visit PR Daily for the full article by Senior Director of Word of Mouth Marketing, Lauren McNutt.

Influencer Instagram Predictions

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