Last year saw some momentous shifts in influencer marketing, from the booming popularity of TikTok to the overwhelming online movements for social justice. Our word of mouth marketing team says these trends are undoubtedly here to stay. But these aren’t the only tenets to consider for your 2021 influencer strategy, so we broke down our five predictions for influencer marketing this year.
- Micro and Nano Influencers Will Continue to Steal Share from Macro Influencers
- Authenticity Reigns Supreme
- Taking a Stand is Essential
Visit PR Daily for the full article by Senior Director of Word of Mouth Marketing, Lauren McNutt.