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GNC Pumps up Media Efforts with Empower as Agency-Of-Record
The Global Health and Wellness Brand Seeks Midwest Independent Agency Partner.

CINCINNATI (March 26, 2019) – GNC Holdings, Inc. (NYSE: GNC), the leading global specialty health, wellness and performance retailer has selected Empower as its Media agency-of-record to lead integrated media efforts including digital, social, programmatic, offline media and analytics.

“The retail landscape is changing, and we needed a partner who understands how these new dynamics impact the wellness category,” said John Learish, senior vice president of marketing at GNC. “It was Empower’s authoritative data-driven approach tied to a strategic roadmap for how GNC’s brand can resonate with new audiences that proved they’re the right business partner. They just get our GNC audiences and they know how to meaningfully connect with their lifestyles.”

GNC has connected customers with their best selves for over 80 years by offering a premium assortment of health and wellness and performance products. GNC’s vast selection of growing product lines paralleled with their knowledgeable associates, demonstrates their authoritative position in the expanding marketplace.

“We’re eager to apply our retail expertise and passion for the wellness category to elevate and grow GNC’s business,” said Rob FitzGerald, president and chief operating officer at Empower. “We are excited to ignite the GNC loyal fanbase and bring new customers into the brand through our data-led media campaign.”

The GNC business will be led out of Empower’s Cincinnati headquarters.

About GNC

GNC Holdings, Inc. (NYSE: GNC) – is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment features innovative private-label products as well as national recognized third-party brands, many of which are exclusive to GNC.

GNC’s diversified, omni-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, and domestic and international franchise activities, and e-commerce. GNC also has exceptional innovation and product development capabilities, manufactures products for third parties and generates revenue through corporate partnerships. As of December 31, 2018, GNC had approximately 8,400 locations, of which approximately 6,200 retail locations are in the United States (including approximately 2,200 Rite Aid licensed store-within-a-store locations) and franchise operations in approximately 50 countries.

About Empower Media 

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.

Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.