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GNC Pumps up Media Efforts with Empower as Agency-Of-Record
The Global Health and Wellness Brand Seeks Midwest Independent Agency Partner.

CINCINNATI (March 26, 2019) – GNC Holdings, Inc. (NYSE: GNC), the leading global specialty health, wellness and performance retailer has selected Empower as its Media agency-of-record to lead integrated media efforts including digital, social, programmatic, offline media and analytics.

“The retail landscape is changing, and we needed a partner who understands how these new dynamics impact the wellness category,” said John Learish, senior vice president of marketing at GNC. “It was Empower’s authoritative data-driven approach tied to a strategic roadmap for how GNC’s brand can resonate with new audiences that proved they’re the right business partner. They just get our GNC audiences and they know how to meaningfully connect with their lifestyles.”

GNC has connected customers with their best selves for over 80 years by offering a premium assortment of health and wellness and performance products. GNC’s vast selection of growing product lines paralleled with their knowledgeable associates, demonstrates their authoritative position in the expanding marketplace.

“We’re eager to apply our retail expertise and passion for the wellness category to elevate and grow GNC’s business,” said Rob FitzGerald, president and chief operating officer at Empower. “We are excited to ignite the GNC loyal fanbase and bring new customers into the brand through our data-led media campaign.”

The GNC business will be led out of Empower’s Cincinnati headquarters.

About GNC

GNC Holdings, Inc. (NYSE: GNC) – is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment features innovative private-label products as well as national recognized third-party brands, many of which are exclusive to GNC.

GNC’s diversified, omni-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, and domestic and international franchise activities, and e-commerce. GNC also has exceptional innovation and product development capabilities, manufactures products for third parties and generates revenue through corporate partnerships. As of December 31, 2018, GNC had approximately 8,400 locations, of which approximately 6,200 retail locations are in the United States (including approximately 2,200 Rite Aid licensed store-within-a-store locations) and franchise operations in approximately 50 countries.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

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