Stevens will lead a robust team of data scientists while collaborating with Creative on intelligent storytelling. Under her leadership, client teams are set up for success armed with key human truths that help spearhead and optimize the media plan.
“The more approachable you make analytics, the more compelling the insights are,” said Stevens. “I like to dig in and make the data feel tangible. I’m a Cincinnati native and have watched Empower evolve into not only becoming the largest agency in town, but a nationally respected independent known for trust and transparency – company values I identify with,” she said.
Prior to joining Empower, Stevens led the analytics team at IRI responsible for delivering Marketing Mix Models. Her data and measurement roots are grounded in years of consumer research. She’s also worked at Comscore, Inc. Past clients include P&G, Unilever, Bayer, Hormel, Hershey, Nestle and Starbucks.
“Stevens is known for driving thought leadership in collaboration with Google, Forrester and Facebook,” said Rob FitzGerald, president and chief operations officer at Empower. “She is a valuable team member and will continue to challenge the media status quo,” he said.
We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has challenged the media status quo.
Empower is recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2021 and 2019) and was crowned MediaPost’s 2016 Media Agency of the Year.
Our integrated team of experts in Media, Creative, Analytics, and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Stars back-to-back while also being honored by the Webby Awards, The One Show and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.
Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop, RoC Skincare and Newell Brands.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart.
While much has evolved in our 35-year history, we remain independent with plenty of hustle…