The shift in the marketplace was imminent, especially as streaming viewership continues to increase and linear impressions continue to dwindle. We’re here to share some watch-outs for this year’s annual advertising ritual and prescribe a prudent approach for advertisers considering the Upfronts. Click here to visit MediaPost and hear what Susan McClellan, our Sr. Director of National Broadcast, has to say.
MediaPost Featured: How Will This Year’s Upfront Be Different?
This year’s Upfronts will feature a more synergistic approach to network content, as publishers are expected to bundle linear and digital video together for a combined video guarantee.
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