3CDC, P&G and Empower Gift Card Drive Hits Goal in Less Than 24 Hours

Organizations Actively Working to Secure Additional Matching Funds

CINCINNATI (April 3, 2020) – Yesterday at noon, Cincinnati Center City Development Corp. (3CDC), P&G and Empower launched the Cincy Card Connection program in an effort to alleviate some of the strain downtown Cincinnati businesses are facing in the midst of the COVID-19 pandemic.

The three organizations pooled together $37,500 in funds to serve as a matching fund for gift cards purchased at local businesses, with the goal of doubling the money into $75,000 of direct cash infusion to Downtown businesses.

While the organizations were hopeful the program would prove successful, it fully exceeded their expectations. Less than 24 hours after the program’s initial launch, the funds have been depleted.

“Cincinnatians always come together in times of need, and the generosity they have shown to Downtown businesses through this program has been one more example of this community stepping up to support its own,” Steve Leeper, President and CEO of 3CDC said.

As all the current matching funds have been exhausted, matches on gift card purchases will be paused until the organizations are able to determine next steps for the program.

The organizations are actively working to raise additional funds to continue the program, and will share an update as soon as possible.

Individuals or companies interested in donating to the matching fund can visit www.donorbox.org/cincy-card-connection or contact Joe Rudemiller at 513-253-9088.

About Empower 

Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, our award-winning integrated team of experts in audience, media, message and measurement combine Creative and Media to Empower brands. 

Some of our biggest fans include Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, GNC, Rust-Oleum and PetSmart. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati and has a rapidly growing Chicago office. Located in the city’s bustling River North neighborhood – Empower’s Chicago team is just steps from the Merchandise Mart. 

While much has changed over the course of our 35-year company history, some things remain: we are fiercely independent, and we will constantly challenge the media status quo.  

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Media Contact:  

Meghann Craig for Empower 


O: 513.719.6397

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