EMPOWER AND TRIHEALTH TO BE HONORED AT MEDIAPOST CREATIVE MEDIA AWARDS
CINCINNATI (January 22, 2020) – The Creative Media Agency, Empower, is celebrating with client TriHealth, a health system in Cincinnati, for being recognized as a MediaPost Creative Media Award finalist for Best Creative. The national award show will take place in New York City on January 28 at the Princeton Club. View the award-worthy case study that shows how Empower broke the mold of healthcare advertising.
“The great thing we’re seeing with our relationship with Empower is that it’s clear that the Creative side and Media side are really collaborating,” said Rob Whitehouse, VP, Marketing at TriHealth. “Creative informs media, but Media is also informing Creative and that is creating a better product for us,” he said.
“TriHealth needed to stand out in this sea-of-sameness,” said CEO Jim Price. “Known primarily for a few select hospitals, they wanted consumers to understand that they are a comprehensive hospital system, covering the entire range of medical needs. We revolutionized healthcare advertising by pushing Creative boundaries. And our strong media chops helped inform Creative choices,” he explained.
Empower’s creative use of TV, radio, print, out-of-home and digital formats resulted in consumers being precisely greeted by a new look and feel unlike anything in the market and were served compelling messages at the right place and time that communicated TriHealth’s full range of services.
Within only 6 months of campaign launch, there was a 6% lift in awareness of TriHealth. Additionally, 78% of people exposed to it and in need of health care felt they should consider TriHealth.
Within one year, Empower helped gain over 77.2 million impressions for the brand, reaching nearly everyone in Cincinnati an average 5 times per week through either OOH, Radio, TV, Social or Digital.
TriHealth is more visible than ever.
About Mediapost Creative Media Awards
As described by MediaPost, The Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express their belief that media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign.
By the time a Creative Media Award entry has reached the winner’s circle, it has survived two rounds of judging. The combined experience of the judges enables the Creative Media Awards to honor the industry’s most effective work. Round one judging consists of an internal editorial team reviewing and judging the briefs and creative materials. MediaPost editors then handpick three finalists per category and then send the results to the jury for the final round.
Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Some of our biggest fans include Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, GNC, Rust-Oleum and PetSmart.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati and has a rapidly growing Chicago office. Located in the city’s bustling River North neighborhood – Empower’s Chicago team is just steps from the Merchandise Mart.
While much has changed over the course of our 35-year company history, some things remain: we are fiercely independent, and we will constantly challenge the media status quo.
Meghann Craig for Empower