The Creative Media Agency Also Takes Home Gold and Silver Accolades

CINCINNATI (February 25, 2020) – Singing the Queen City’s praises, Empower’s clever rap video “The City That Sleeps” won the American Advertising Award judges over in the Advertising Industry Self-Promotion category for Film, Sound & Video. Earning the prestigious title of Judge’s Choice, the ADDYS recognize and reward the creative spirit of excellence in the art of advertising.

“Empower – predominately a media agency – winning Judge’s Choice in the Film category makes a bold statement to the industry about Empower’s Creative Media model,” says Rob FitzGerald, president and chief operating officer at Empower and AAF Cincinnati Board Member. “Our content studio matched with media, data and analytics expertise all operating at the speed of today’s consumer is a force to be reckoned with,” he says.

The American Advertising Awards attracts over 40,000 entries every year in local AAF Ad Club competitions and is considered to be the advertising industry’s largest and more representative competitions. Empower was recognized in five areas at the award ceremony:

The City That Sleeps
Advertiser: Empower
Advertising Industry Self-Promotion
(Film, Sound & Video)

Silver ADDY
The City That Sleeps
Advertiser: Empower

Silver ADDY
Cirque Volta in the Spotlight  
Cirque du Soleil Chicago
Ambient Media – Installations – Single Installations

Silver ADDY
See Yourself in Lights at Blink 
Advertiser: Empower
Advertising Industry Self-Promotion
(Ambient Media)

Silver ADDY
Bush’s Hot Dooooooog 
Advertiser: Bush Beans
Social Media (Single Execution)

This year’s judges included Mariana Costa, Executive Creative Director at Blue Sky Agency,  Blaine Loyd, Creative Director at TraceyLocke and Chicago-based Creative Independent, Chris Roe.  

About the ADDYS
The mission of the American Advertising Awards competition aka the ADDYS is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

About Empower
Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, our award-winning integrated team of experts in audience, media, message and measurement combine Creative and Media to Empower brands. 

Some of our biggest fans include Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, GNC, Rust-Oleum and PetSmart. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati and has a rapidly growing Chicago office. Located in the city’s bustling River North neighborhood – Empower’s Chicago team is just steps from the Merchandise Mart. 

While much has changed over the course of our 35-year company history, some things remain: we are fiercely independent, and we will constantly challenge the media status quo.  

Find us on Twitter, LinkedIn, Facebook, Instagram and online.   

Press Contact:
Meghann Craig for Empower

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