KATHI STEVENS JOINS EMPOWER AS VP, INTELLIGENCE
CINCINNATI (February 13, 2020) – Creative Media Agency, Empower welcomes Kathi Stevens as its Vice President of Intelligence. Stevens will lead a robust team of data scientists while collaborating with Creative on intelligent storytelling. Under her leadership, client teams are set up for success armed with key human truths that help spearhead and optimize the media plan.
“The more approachable you make analytics, the more compelling the insights are,” said Stevens. “I like to dig in and make the data feel tangible. I’m a Cincinnati native and have watched Empower evolve into not only becoming the largest agency in town, but a nationally respected independent known for trust and transparency – company values I identify with,” she said.
Prior to joining Empower, Stevens led the analytics team at IRI responsible for delivering Marketing Mix Models. Her data and measurement roots are grounded in years of consumer research. She’s also worked at Comscore, Inc. Past clients include P&G, Unilever, Bayer, Hormel, Hershey, Nestle and Starbucks.
“Stevens is known for driving thought leadership in collaboration with Google, Forrester and Facebook,” said Rob FitzGerald, president and chief operations officer at Empower. “She is a valuable team member and will continue to challenge the media status quo,” he said.
Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, our award-winning integrated team of experts in audience, media, message and measurement combine Creative and Media to Empower brands.
Some of our biggest fans include Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, GNC, Rust-Oleum and PetSmart.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati and has a rapidly growing Chicago office. Located in the city’s bustling River North neighborhood – Empower’s Chicago team is just steps from the Merchandise Mart.
While much has changed over the course of our 35-year company history, some things remain: we are fiercely independent, and we will constantly challenge the media status quo.
Meghann Craig for Empower