PetSmart Names Empower Media Agency-of-Record

Largest specialty pet retailer partners with independent creative media agency  

CINCINNATI (January 2, 2019) – PetSmart has selected Empower as its new agency of record to lead all traditional media planning and buying duties in the U.S.  

With the ever-evolving video landscape, PetSmart was seeking a new agency partner to help make strategic media decisions.  

Empower Senior Vice President, Ashley Walters states “Consumers are viewing premium content on more than their television. While viewership is fragmented, overall video consumption increased 20 percent within the last three years. At Empower, we know how to reach the pet parent audience whenever and wherever they’re watching and look forward to implementing an advanced video strategy for PetSmart that matches consumers with the unique offerings and experiences available at PetSmart stores.”   

The PetSmart business will be led out of Empower’s Cincinnati headquarters.  

About Empower 

Empower is The Creative Media Agency that Builds Trust at Scale. Founded 33 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.  

Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Shaw Floors, Gorilla Glue, Dremel, OneSight and Fifth Third Bank.  

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.   

Find us on Twitter, LinkedIn, Facebook, Instagram and online.  




Media Contact:  

Meghann Craig for Empower   

O: 513.719.6397   




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