Empower’s longstanding expertise in the home category with clients such as Shaw Floors, Gorilla Glue, Rust-Oleum and Formica played a key role in the decision-making process.
O-Cedar Director of Marketing Mike Esposito agrees that Empower’s experience and prowess reflect how his own brand operates, and he looks forward to growing business with new digital and traditional media tactics.
“As a family-owned company, it is important to O-Cedar that we invest in partners that have the same culture and vision that built our brand,” Esposito says. “With Empower, we immediately felt the chemistry and recognized that they have the skill to back up cutting-edge ideas.”
O-Cedar has dedicated over 100 years to removing the “work” from housework with a constant focus on innovation. This focus, says Empower Chief Client Officer Shaun Ethier, is what the agency admires about the brand and will set the foundation for a successful partnership.
“We are thrilled about the opportunity to work with O-Cedar,” Ethier says. “It’s a natural match with our experience and vision for the O-Cedar brand.”
Widely recognized by its iconic red handle, O-Cedar was the first brand to produce a self-wringing mop, market the first angle broom and introduce the first spray mop to offer both disposable and machine-washable microfiber pads. Innovation is a part of O-Cedar’s history and its dedication allows customers to get the job done quickly, easily and with confidence.
About Freudenberg Household Products
FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company’s Household Products division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline “O-Cedar Makes Your Life Easier!®”
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.