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O-Cedar® Names Empower Media AOR
CINCINNATI (December 14, 2017) – O-Cedar, the premier brand in durable floor care, has chosen Media Agency of the Year Empower as its Agency of Record. The O-Cedar brand, best known for its Easy Wring Spin Mop, is a brand of Freudenberg, a leading international manufacturer of branded household goods.

Empower’s longstanding expertise in the home category with clients such as Shaw Floors, Gorilla Glue, Rust-Oleum and Formica played a key role in the decision-making process.

O-Cedar Director of Marketing Mike Esposito agrees that Empower’s experience and prowess reflect how his own brand operates, and he looks forward to growing business with new digital and traditional media tactics.

“As a family-owned company, it is important to O-Cedar that we invest in partners that have the same culture and vision that built our brand,” Esposito says. “With Empower, we immediately felt the chemistry and recognized that they have the skill to back up cutting-edge ideas.”

O-Cedar has dedicated over 100 years to removing the “work” from housework with a constant focus on innovation. This focus, says Empower Chief Client Officer Shaun Ethier, is what the agency admires about the brand and will set the foundation for a successful partnership.

“We are thrilled about the opportunity to work with O-Cedar,” Ethier says. “It’s a natural match with our experience and vision for the O-Cedar brand.”

Widely recognized by its iconic red handle, O-Cedar was the first brand to produce a self-wringing mop, market the first angle broom and introduce the first spray mop to offer both disposable and machine-washable microfiber pads. Innovation is a part of O-Cedar’s history and its dedication allows customers to get the job done quickly, easily and with confidence.

About Freudenberg Household Products

FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company’s Household Products division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline “O-Cedar Makes Your Life Easier!®”

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 38-year history, we remain independent with plenty of hustle…

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