As a result, Empower’s Creative prowess has not only redefined what it means to be a media agency, but also taken on a life of its own. Commercial shoots, product development and front-end innovation are just a few examples of what this star-studded cast of creatives are unleashing into the marketplace. Pair this with OneSight’s mission to improve the lives of 1.1 billion people by giving them the gift of clear sight and you’ve got one powerful passion partnership. Because clear sight does so much more than help people see clearly. It helps them perform better in school, earn more and connect more deeply with one another. Through best-in-class storytelling these two independents will partner together to empower change.
Together, The Global Vision Care Nonprofit and Independent Creative Media Agency will Help the World See the Importance of Access to Vision Care for Those in Need.
“After experiencing how intertwined Empower’s Creative and Public Relations teams were in bringing ideas and stories to life that elicited such powerful emotional responses we knew we found our perfect match,” said George Alexander, senior manager, creative & communications at OneSight. The 2009 Cannes Gold Lion recipient went on to explain that he really valued Empower’s collaborative approach to the work. “I don’t have to wear my client hat with Empower. We are a team steering the ship together,” said Alexander.
These qualities, backed by Chief Creative Officer Jeff Warman’s impressive philanthropic portfolio including the LIVESTRONG Foundation, Muhammed Ali Center and STAND as well as the PR team’s experience working with charitable organizations like Children’s Miracle Network Hospitals® and St. Jude Children’s Research Hospital®, OneSight awarded both pieces of business to Empower.
“It’s interesting how things tend to always come full circle,” said Empower CEO Jim Price. “In a way, Empower was built on improving vision for all. LensCrafters was our first client 33 years ago and we helped fast-track their business into being one of the biggest eyewear retailers. Now we are helping OneSight forge the most meaningful relationships to their business–volunteers, donors and most importantly those in need of sustainable vision centers.”
To date, OneSight has helped ten million people in 46 countries see clearly. By 2020, OneSight will provide ongoing access to vision care to over 25 million people.
OneSight is an independent nonprofit committed to providing access to vision care for those in need in our lifetime. It’s our mission to bring eye exams and glasses to the 1 in 7 people on our planet who lack access to vision care. Because when we see better, we live better. See how you can make a difference at onesight.org.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.