As a result, Empower’s Creative prowess has not only redefined what it means to be a media agency, but also taken on a life of its own. Commercial shoots, product development and front-end innovation are just a few examples of what this star-studded cast of creatives are unleashing into the marketplace. Pair this with OneSight’s mission to improve the lives of 1.1 billion people by giving them the gift of clear sight and you’ve got one powerful passion partnership. Because clear sight does so much more than help people see clearly. It helps them perform better in school, earn more and connect more deeply with one another. Through best-in-class storytelling these two independents will partner together to empower change.
Together, The Global Vision Care Nonprofit and Independent Creative Media Agency will Help the World See the Importance of Access to Vision Care for Those in Need.
“After experiencing how intertwined Empower’s Creative and Public Relations teams were in bringing ideas and stories to life that elicited such powerful emotional responses we knew we found our perfect match,” said George Alexander, senior manager, creative & communications at OneSight. The 2009 Cannes Gold Lion recipient went on to explain that he really valued Empower’s collaborative approach to the work. “I don’t have to wear my client hat with Empower. We are a team steering the ship together,” said Alexander.
These qualities, backed by Chief Creative Officer Jeff Warman’s impressive philanthropic portfolio including the LIVESTRONG Foundation, Muhammed Ali Center and STAND as well as the PR team’s experience working with charitable organizations like Children’s Miracle Network Hospitals® and St. Jude Children’s Research Hospital®, OneSight awarded both pieces of business to Empower.
“It’s interesting how things tend to always come full circle,” said Empower CEO Jim Price. “In a way, Empower was built on improving vision for all. LensCrafters was our first client 33 years ago and we helped fast-track their business into being one of the biggest eyewear retailers. Now we are helping OneSight forge the most meaningful relationships to their business–volunteers, donors and most importantly those in need of sustainable vision centers.”
To date, OneSight has helped ten million people in 46 countries see clearly. By 2020, OneSight will provide ongoing access to vision care to over 25 million people.
OneSight is an independent nonprofit committed to providing access to vision care for those in need in our lifetime. It’s our mission to bring eye exams and glasses to the 1 in 7 people on our planet who lack access to vision care. Because when we see better, we live better. See how you can make a difference at onesight.org.
We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has challenged the media status quo. Decades later, this hustle manifested into what we call Creative Media.
Recognized by The One Show, as Campaign US’s Agency of the Year, as an Ad Age Agency A-List Standout and as MediaPost’s Media Agency of the Year, our integrated team of experts in Creative, Media, Analytics, and Word-of-Mouth Marketing outperforms expectations.
Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop and PetSmart.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart.
While much has evolved in our 35-year history, we remain independent with plenty of Midwest hustle…