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PetSmart Names Empower Media Agency-Of-Record
Largest specialty pet retailer partners with independent creative media agency.

CINCINNATI (January 2, 2019) – PetSmart has selected Empower as its new agency of record to lead all traditional media planning and buying duties in the U.S.

With the ever-evolving video landscape, PetSmart was seeking a new agency partner to help make strategic media decisions.  

Empower Senior Vice President, Ashley Walters states “Consumers are viewing premium content on more than their television. While viewership is fragmented, overall video consumption increased 20 percent within the last three years. At Empower, we know how to reach the pet parent audience whenever and wherever they’re watching and look forward to implementing an advanced video strategy for PetSmart that matches consumers with the unique offerings and experiences available at PetSmart stores.”   

The PetSmart business will be led out of Empower’s Cincinnati headquarters.  

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo.

Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.

Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show and National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.

Empower’s client and employee tenure rate is unmatched – 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.

While much has evolved in our 37-year history, we remain independent with plenty of hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.