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PetSmart Names Empower Media Agency-Of-Record
Largest specialty pet retailer partners with independent creative media agency.

CINCINNATI (January 2, 2019) – PetSmart has selected Empower as its new agency of record to lead all traditional media planning and buying duties in the U.S.

With the ever-evolving video landscape, PetSmart was seeking a new agency partner to help make strategic media decisions.  

Empower Senior Vice President, Ashley Walters states “Consumers are viewing premium content on more than their television. While viewership is fragmented, overall video consumption increased 20 percent within the last three years. At Empower, we know how to reach the pet parent audience whenever and wherever they’re watching and look forward to implementing an advanced video strategy for PetSmart that matches consumers with the unique offerings and experiences available at PetSmart stores.”   

The PetSmart business will be led out of Empower’s Cincinnati headquarters.  

About Empower Media 

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.

Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

Find us on Twitter, LinkedIn, Facebook, Instagram, and online.