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PetSmart Names Empower Media Agency-Of-Record
Largest specialty pet retailer partners with independent creative media agency.

CINCINNATI (January 2, 2019) – PetSmart has selected Empower as its new agency of record to lead all traditional media planning and buying duties in the U.S.

With the ever-evolving video landscape, PetSmart was seeking a new agency partner to help make strategic media decisions.  

Empower Senior Vice President, Ashley Walters states “Consumers are viewing premium content on more than their television. While viewership is fragmented, overall video consumption increased 20 percent within the last three years. At Empower, we know how to reach the pet parent audience whenever and wherever they’re watching and look forward to implementing an advanced video strategy for PetSmart that matches consumers with the unique offerings and experiences available at PetSmart stores.”   

The PetSmart business will be led out of Empower’s Cincinnati headquarters.  

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo. Decades later, this hustle manifested into what we call Creative Media.

Recognized by The One Show, as Campaign US’s Agency of the Year, as an Ad Age Agency A-List Standout and as MediaPost’s Media Agency of the Year, our integrated team of experts in Creative, Media, Analytics, and Word-of-Mouth Marketing outperforms expectations.

Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop and PetSmart. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. 

While much has evolved in our 35-year history, we remain independent with plenty of Midwest hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.