Breakfast First Your Morning Serving of Industry Insights Breakfast First Your Morning Serving of Industry Insights Breakfast First Your Morning Serving of Industry Insights Subscribe + < defs> apple_podcasts_badge google_podcast_badge Episodes June 9, 2021 Ep. 45: Media Trends in 2021 with Sharon McCafferty Empower’s Andrea Book and Evan Dulaney are joined by Empower’s VP of Strategy Sharon McCafferty to breakdown the media trends for 2021. June 9, 2021 Ep. 44: It Was All a Meme with Doing Things Media Empower’s Andrea Book and Evan Dulaney are joined by two members of the dream meme team at Doing Things Media: Head of Brand Partnerships Austin Pollock and creator-turned-brand-partnerships expert Sam Graviet. May 19, 2021 Ep. 43: Selling CBD w/Alexis Rosenbaum Empower’s Andrea Book and Evan Dulaney are joined by the founder of Rosebud CBD, Alexis Rosenbaum. Alexis shares how she broke into what is now a booming DTC and retail category and why CBD and other cannabinoids are here to stay. May 12, 2021 Ep. 42: Your Blogging is a Wonderland w/Brittany Hayes Empower’s Andrea Book and Evan Dulaney are joined by blogger, content creator, interior designer and mom extraordinaire Brittany Hayes to talk about influencer marketing from the perspective of influencers. May 12, 2021 Ep. 41: Agencies and Advertising One Year(ish) Later w/Rob FitzGerald Empower’s Andrea Book and Evan Dulaney are rejoined by Empower’s President and COO Rob FitzGerald to discuss agencies and advertising a little over one year past the pandemic. April 5, 2021 Ep. 40: Soccer & Social Justice with Tziarra King Empower’s Andrea Book and Evan Dulaney are joined by Tziarra King, forward for the OL Reign of the NWSL. Last summer, Tziarra was a leading voice in the social justice movement when she courageously called out the owner of her previous team for racially ignorant and insensitive comments. February 8, 2021 Ep. 39: Super Bowl LV Roundtable + Peter DeLorenzo Empower’s Andrea Book and Evan Dulaney are joined by a super squad of Empower’s very own to discuss advertising’s biggest night. January 28, 2021 Ep. 38: Hallmark for the Holiday w/Michelle Vicary Empower’s Andrea Book and Evan Dulaney are joined by the EVP of Programming at Crown Media, Michelle Vicary, to chat the Hallmark Channel’s epic holiday spectacular: Countdown to Christmas. November 10, 2020 Ep. 37: Grind Before You Shine w/Annette Echikunwoke Empower’s Andrea Book and Evan Dulaney are joined by their Search Associate colleague Annette Echikunwoke… who also happens to be training for the 2021 Olympics. October 30, 2020 Ep. 36: Empower Spooky Stories Vol. 3 Empower’s Andrea Book and Evan Dulaney are joined by psychic medium Melissa Alejandro, who shares her encounters with the afterlife and gives a medium reading of our office. October 21, 2020 Ep. 35: A Prime Day Primer Empower’s Andrea Book and Evan Dulaney are joined by a host of Empower experts to preview Prime Day 2020: Director of Integrated Planning Diana Patterson and Director of Digital Integration Caitlyn Ford from Empower’s Retail Center of Excellence and Senior Director of Search Chris Reebie. July 17, 2020 Ep. 34: Sports Talk with No Sports with Pete Gianesini, ESPN Audio Empower’s Andrea Book and Evan Dulaney are joined by the Senior Director of Audio Programming at ESPN, Pete Gianesini, to discuss ESPN’s podcast content strategy response to COVID-19. July 17, 2020 Ep. 33: Independent Agencies in the Age of COVID with Rob FitzGerald Empower’s Andrea Book and Evan Dulaney are joined by Empower President and COO Rob FitzGerald to discuss how independent agencies can find themselves in a sunnier situation than their holding company counterparts during the pandemic. May 31, 2020 Ep. 32: Jam Session with Spotify Empower’s Andrea Book and Evan Dulaney are joined by Spotify’s Head of North America Ad Sales Brian Berner to riff on the latest platform and advertising developments. May 31, 2020 Ep. 31: Home Cooking with AllRecipes + Making It Personal During COVID-19 Empower’s Andrea Book and Evan Dulaney are joined by Food Category General Manager John Oghia and VP, Consumer Brand Strategy – Research & Insights, Esmee Williams of AllRecipes to discuss how their site has been a welcome respite and source of inspiration during the COVID-19 global pandemic. February 4, 2020 Ep. 30: Super Bowl LIV Roundtable Empower’s Andrea Book and Evan Dulaney are joined by a band of Empower folks representing creative, marketing, media and strategy to discuss the biggest night in the industry: Super Bowl LIV. January 14, 2020 Ep. 29: Let’s Get Political with Rhonda McLeod Empower’s Andrea Book and Evan Dulaney are joined by Empower’s Director of Broadcast Media Rhonda McLeod to discuss the election cycle’s impact on the advertising and media market. May 25, 2020 Ep. 28: Deck the Hallmark with Crown Media President & CEO Bill Abbott Empower’s Andrea Book and Evan Dulaney are joined by President and CEO of Crown Media Family Networks Bill Abbott to talk about Hallmark Channel’s humongous holiday content machine, the Countdown to Christmas. May 25, 2020 Ep. 27: In His Own Words: The Billy Price Story Pt.2 Billy Price has been a pivotal figure in Empower’s history since the early days of the company. May 25, 2020 Ep. 26: In His Own Words: The Billy Price Story Pt.1 Billy Price has been a pivotal figure in Empower’s history since the early days of the company. May 25, 2020 Ep. 25: Pandora’s Jukebox with Chris Phillips Empower’s Andrea Book and Evan Dulaney are joined by the Chief Product Officer and Head of Technology at Pandora and Sirius XM Chris Phillips. May 25, 2020 Ep. 24: Empower Spooky Stories Vol.2 Empower’s very own recount their terrifying tales for the second annual Spooky Stories podcast! June 15, 2020 Ep. 23: You Down With DTC with Jim Price Empower’s Andrea Book and Evan Dulaney sit down with Empower’s CEO and newly minted owner Jim Price to discuss the media elements of the direct-to-consumer boom. June 15, 2020 Ep. 22: A Podcast About Podcasts w/Greg Leader of Midroll Empower’s Andrea Book and Evan Dulaney mic up with Greg Leader, the VP of Advertising Partnerships at Midroll, to chat about the very thing they are recording: podcasts. June 15, 2020 Ep. 21: Creative Media Marriage Empower’s Andrea Book and Evan Dulaney are joined by Empower’s Chief Creative Officer (and their boss) Tinus Strydom and SVP of Media Innovation Ryan Derrow to discuss Empower’s Creative Media hybrid and why the need for creative and media to work together is more important than ever. June 15, 2020 Ep. 20: Making a (Creative) Media Agency with the Price Family Empower CEO Jim Price interviews the two that started it all: his parents, Mary Beth and Billy Price. June 16, 2020 Ep. 19: Chain Reaction with Rafi Fine of FBE Empower’s Andrea Book and Evan Dulaney ring in the co-founder of FBE, Rafi Fine, to chat about Rafi and brother Benny’s pioneering into online video content, FBE’s blossoming YouTube community (with nearly 30 million subscribers), their über popular “React” series and the future of FBE’s content machine. June 16, 2020 Ep. 18: Creative Leaders & ‘Herding Tigers’ with Todd Henry Empower’s Andrea Book and Evan Dulaney sit down with author, speaker and fellow podcaster (‘The Accidental Creative’ & ‘The Daily Creative’) Todd Henry to chat creativity, leadership, and his latest book “Herding Tigers.” June 17, 2020 Ep. 17: Comms Away with Stella Low Empower’s Andrea Book and Evan Dulaney are joined by the former SVP and Head of Communications at Dell, Stella Low. June 17, 2020 Ep. 16: Super Bore LIII – Empower Super Bowl Roundtable Empower’s bright, creative and outspoken voices discuss the biggest night in advertising. June 17, 2020 Ep. 15: Hey (Twenty) Nineteen with Rob FitzGerald Empower’s Andrea Book and Evan Dulaney are joined by Empower President Rob FitzGerald to recap the year that was in advertising and agencies. June 21, 2020 Ep. 14: Fiddle Me This: The Power of Performance with Roddy Chong Empower’s Andrea Book and Evan Dulaney are joined by talented public speaker and touring violinist of the Trans-Siberian Orchestra Roddy Chong. June 21, 2020 Ep. 13: Some Good PR with Kevin Dugan Empower’s Andrea Book and Evan Dulaney are joined by PR whiz and creator of the PR and Bad Pitch blogs, Kevin Dugan. June 21, 2020 Ep. 12: Start It Up: Roadtrippers with Jim Fisher Empower’s Andrea Book and Evan Dulaney are joined by Jim Fisher, the founder and CEO of Roadtrippers. June 21, 2020 Ep. 11: Empower’s Spooky Stories It’s Halloween! June 21, 2020 Ep. 10: Open House with Apartment Therapy Empower’s Andrea Book and Evan Dulaney are joined by Apartment Therapy’s VP of Sales Development, Chris Phillips, and Senior Account Executive, Chris Cortimiglia, for a chat about their well-oiled content machine, advertising with Apartment Therapy, and why the site is a preferred lifestyle destination for readers. June 21, 2020 Ep. 9: Brick & Morty with Kevin Hook of Ashley HomeStore Empower’s Andrea Book and Evan Dulaney are joined by the EVP of Brand Development at Ashley HomeStore, Kevin Hook, to talk about the changing retail landscape and how Ashley has been able to thrive while others are simply trying to survive. June 21, 2020 Ep. 7: International Man of Agencies with Rob FitzGerald Empower’s Andrea Book and Evan Dulaney sit down with their new boss, freshly minted President of Empower, Rob FitzGerald, to discuss his life’s journey through the biz and how he landed in Cincinnati with Empower. June 21, 2020 Ep. 6: Community (Management) Service Empower’s Andrea Book and Evan Dulaney are joined by Empower’s Social Media Specialist Allison O’Brien to talk the ins and outs of social media community management. June 21, 2020 Ep. 5: Amazon Everywhere: How Amazon Is Shaping Almost Every Industry Empower’s Andrea Book and Evan Dulaney are joined by Empower’s Senior Director of Programmatic Media Lindsay Pullins to chat Amazon’s all-encompassing presence in the world, their impact on brands and traditional retailers, and Amazon’s fast-emerging advertising capabilities. June 21, 2020 Ep. 4: Cincinnati Zoo & Botanical Garden: Fiona the Hippo Superstar Empower’s Andrea Book and Evan Dulaney sit down for breakfast with Cincinnati Zoo & Botanical Gardens digital engagement & publicity manager Angela Hatke and communications director Michelle Curley to reminisce about the social media strategy for hippo superstar Fiona. June 21, 2020 Ep. 2: Set The Stage – Orchestrating One of the Midwest’s Largest Music Festivals w/ Marissa Luther Empower’s Andrea Book and Evan Dulaney split pancakes with Marissa Luther, marketing director of the Bunbury Music Festival, and discuss the incredible effort it takes to pull off a three-day music fest. June 21, 2020 Ep. 1: NFL Pedigree to Private Equity (And So Much More) with Dhani Jones Empower’s Andrea Book and Evan Dulaney sit down with NFL veteran, entrepreneur, television star, and modern-day Renaissance man Dhani Jones to chat about his transition from professional athlete to astute businessman, the never-ending search for creative satisfaction, and the desire to break free from the “jack-of-all-trades” label.