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Ep. 35: A Prime Day Primer

Empower’s Andrea Book and Evan Dulaney are joined by a host of Empower experts to preview Prime Day 2020: Director of Integrated Planning Diana Patterson and Director of Digital Integration Caitlyn Ford from Empower’s Retail Center of Excellence and Senior Director of Search Chris Reebie.

Get the lowdown on everything Prime Day, including strategies for brands to win the shopping extravaganza. Plus, learn about Prime’s newest competition and how to gameplan teams specifically for Prime Day.