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Ep. 28: Deck the Hallmark with Crown Media President & CEO Bill Abbott

Empower’s Andrea Book and Evan Dulaney are joined by President and CEO of Crown Media Family Networks Bill Abbott to talk about Hallmark Channel’s humongous holiday content machine, the Countdown to Christmas.

Bill chats about the programming process, the value consumers and advertisers can gain from their wholesome content, and how the season – which now begins in October – has evolved over the last ten years.