GNC PUMPS UP MEDIA EFFORTS WITH EMPOWER AS AGENCY-OF-RECORD
The Global Health and Wellness Brand Seeks Midwest Independent Agency Partner
CINCINNATI (March 26, 2019) – GNC Holdings, Inc. (NYSE: GNC), the leading global specialty health, wellness and performance retailer has selected Empower as its Media agency-of-record to lead integrated media efforts including digital, social, programmatic, offline media and analytics.
“The retail landscape is changing, and we needed a partner who understands how these new dynamics impact the wellness category,” said John Learish, senior vice president of marketing at GNC. “It was Empower’s authoritative data-driven approach tied to a strategic roadmap for how GNC’s brand can resonate with new audiences that proved they’re the right business partner. They just get our GNC audiences and they know how to meaningfully connect with their lifestyles.”
GNC has connected customers with their best selves for over 80 years by offering a premium assortment of health and wellness and performance products. GNC’s vast selection of growing product lines paralleled with their knowledgeable associates, demonstrates their authoritative position in the expanding marketplace.
“We’re eager to apply our retail expertise and passion for the wellness category to elevate and grow GNC’s business,” said Rob FitzGerald, president and chief operating officer at Empower. “We are excited to ignite the GNC loyal fanbase and bring new customers into the brand through our data-led media campaign.”
The GNC business will be led out of Empower’s Cincinnati headquarters.
GNC Holdings, Inc. (NYSE: GNC) – is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment features innovative private-label products as well as national recognized third-party brands, many of which are exclusive to GNC.
GNC’s diversified, omni-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, and domestic and international franchise activities, and e-commerce. GNC also has exceptional innovation and product development capabilities, manufactures products for third parties and generates revenue through corporate partnerships. As of December 31, 2018, GNC had approximately 8,400 locations, of which approximately 6,200 retail locations are in the United States (including approximately 2,200 Rite Aid licensed store-within-a-store locations) and franchise operations in approximately 50 countries.
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 34 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Brooks Running Company, GNC, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower