BROOKS RUNNING COMPANY GOES THE DISTANCE WITH EMPOWER AS NEW MEDIA AOR
The Global Running Company Selects Midwest Independent
Creative Media Agency to Lead the Pack
CINCINNATI (April 12, 2019) – Brooks Running Company selects Empower to lead all integrated media planning and buying efforts, including advanced data and analytics. The Seattle-based subsidiary of Berkshire Hathaway Inc., sells footwear, apparel, sports bras and accessories in more than 50 countries worldwide.
“At Brooks, we’re focused on finding partners who are experts in their field and share our belief in the transformative power of the run which is why we’re so thrilled to work with Empower as our new media agency of record” said Brooks VP of Marketing Austin Simms. “After meeting with the team at Empower, we experienced first-hand their commitment to transparency, client service and data-driven approach to connecting with runners which will be critical as we pursue our goal of becoming the No. 1 brand for all who run.”
“Brooks and Empower share similar values and cultures. Like Brooks, we believe running can be transformative. Health and wellness are central to our company; we even have our very own gym and I’m training for my first marathon,” said Jim Price, CEO at Empower. “Brooks is on their way to becoming the No. 1 brand for runners worldwide and our advanced data management and strategic planning capabilities are exactly what they need to accelerate that goal.”
About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in over 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow them on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 34 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Brooks Running Company, GNC, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower