Captain D’s Selects Empower as Media AOR
CINCINNATI (March 2, 2017) – Captain D’s, the leading fast casual seafood restaurant, has teamed up with Media Agency of the Year, Empower MediaMarketing. Captain D’s new Chief Marketing Officer Bob Kraut has a proven track record of re-energizing brands and shows no signs of slowing down.
“Captain D’s has done a great job of offering customers a great value and exciting menu options in a re-imaged comfortable restaurant environment—now it’s time to turn our attention to gaining more media impact through multiple media channels.”
Empower’s 32 years of quick service and fast casual restaurant experience includes Wendy’s, Buffalo Rings & Wings and Papa John’s Pizza.
“Our expertise will improve their targeting across all media channels, ensuring the right message reaches the right consumer at the right time.” Jim Price, Empower CEO said.
As the world’s largest buyer of wild-caught sustainable Alaska pollock and health-conscience consumers craving more low-fat and low-carb meals, Captain D’s has been leading the fast-casual dining marketplace with its expanded seafood menu. As a result, Captain D’s has experienced six consecutive years of same-store sales growth. This combined with Captain D’s commitment to great food, great value with even better service landed the seafood chain in QSR Magazine’s top 50 restaurant list.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has 514 restaurants in 21 states. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 47 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company’s signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite. For more information, please visit www.captainds.com.
Empower is The Creative Media Agency. Recognized as an Ad Age Agency A-List Standout, our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal.
Some of our biggest fans include Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Rust-Oleum, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati and has a rapidly growing Chicago office. Located in the city’s bustling River North neighborhood – Empower’s Chicago team is just steps from the Merchandise Mart.
While much has changed over the course of our 34-year company history, some things remain: we are fiercely independent and we will constantly challenge the media status quo.
Meghann Craig for Empower