EMPOWER LAUNCHES THE CONFESSIONS OF MRS. CLAUS PODCAST
The woman-owned Creative Media Agency shares herstory with clients this holiday season
CINCINNATI (December 17, 2018) – This holiday season Creative Media Agency Empower is celebrating the woman behind the man. While Santa brings joy to countless children across the globe one night a year, Mrs. Claus is the marketing powerhouse handling business the other 364 days a year.
Produced at the recording studios of Empower is a three-part podcast series introducing Mrs. Jessica Jingle-Claus’s back story and interviews with the season’s key players. Subscribe to The Confessions of Mrs. Claus on iTunes or Google Play to hear from Chief Elf Officer (CEO) Pipsie Twinkleton talk retail insights and top picks for her annual gift-guide while New Year’s Eve sleighs the 2019 female forecast and resolutions.
“Given Empower’s heritage of being founded by Mary Beth Price 33-years ago and the agency’s senior-level presence being 70 percent female, we were naturally inspired to create the untold story of Mrs. Claus,” said Shaun Ethier, chief client officer at Empower. “And with 44 percent of the population tuning into podcasts, The Confessions of Mrs. Claus series is the perfect medium to deliver some holiday cheer to our clients in a creative way that offers meaningful and relevant content,” he said.
“Mrs. Claus runs the workshop, handles Santa’s intense meet and greet schedule and collaborates with major brands to create Christmas campaigns,” explains Meghann Craig, senior director of marketing at Empower. “With about a billion years of experience working at North Pole Media and keeping the elves (and Santa) in check, she offers a wealth of knowledge and tips to young aspiring elves climbing their way up the evergreen ladder,” says Craig.
Tune into the first episode where Jessica Jingle-Claus cozies up to the fire and spills the cocoa on her romance with Santa, merry marketing background and even reads a few letters from her femme fan club. In episode two, “Little Elf, Big Authority” Jessica interviews her longtime confidante Pipsie Twinkleton before finally closing the series with “The Future is Festive (and Female) featuring New Year’s Eve.
Empower is The Creative Media Agency that Builds Trust at Scale. Founded 34 years ago on a foundation of trust and transparency, Empower was named MediaPost’s 2016 Media Agency of the Year. Our award-winning integrated team of experts in audience, media, message and measurement deliver data-driven, tech-enabled and emotionally-charged Creative Media.
Tackling business challenges with the precision of an engineer and the heart of a matchmaker, Empower goes beyond securing impressions and makes those impressions personal. That’s how you build trust in the space between brand and consumer at scale. Some of our biggest fans include Bush Brothers, Wendy’s, Famous Footwear, Ashley HomeStore, Gorilla Glue, Brooks Running Company, GNC, PetSmart, TriHealth and Fifth Third Bank.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. While much has changed over the course of our company history, some things remain: we are an independent, certified women-owned business, and we will constantly challenge the media status quo.
Meghann Craig for Empower